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Author Van Gelder, Sicco, 1964-
Title Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
Publication Info London : Kogan Page, 2003.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 VAN  4 WEEK LOAN  AVAILABLE

Descript 260p.
ISBN 0749440236
074944469x (pbk)
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Author Van Gelder, Sicco, 1964-
Subject Brand name products -- Planning.
Brand name products -- Marketing.
Brand name products -- Management.
Export marketing.
Descript 260p.
ISBN 0749440236
074944469x (pbk)
Author Van Gelder, Sicco, 1964-
Subject Brand name products -- Planning.
Brand name products -- Marketing.
Brand name products -- Management.
Export marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.827 VAN  4 WEEK LOAN  AVAILABLE

Subject Brand name products -- Planning.
Brand name products -- Marketing.
Brand name products -- Management.
Export marketing.
Descript 260p.
ISBN 0749440236
074944469x (pbk)

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