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Record:
Author
Van Praet, Douglas.
Title
Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet.
Publication Info
Basingstoke : Palgrave Macmillan, 2012.
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LOCATION
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LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.32 V2
4 WEEK LOAN
AVAILABLE
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Descript
274p.
ISBN
9780230341791 (hbk.)
0230341799 (hbk.)
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Author
Van Praet, Douglas.
Subject
Branding (Marketing)
Brand name products.
Consumer behavior -- Psychological aspects.
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal perception.
Cognitive neuroscience.
Descript
274p.
ISBN
9780230341791 (hbk.)
0230341799 (hbk.)
Author
Van Praet, Douglas.
Subject
Branding (Marketing)
Brand name products.
Consumer behavior -- Psychological aspects.
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal perception.
Cognitive neuroscience.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5415.32 V2
4 WEEK LOAN
AVAILABLE
Subject
Branding (Marketing)
Brand name products.
Consumer behavior -- Psychological aspects.
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal perception.
Cognitive neuroscience.
Descript
274p.
ISBN
9780230341791 (hbk.)
0230341799 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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