Descript |
xxiii, 451 pages : colour illustrations ; 26 cm. |
Content |
text txt |
|
still image sti |
Media |
unmediated n |
Carrier |
volume nc |
Edition |
Fourth edition |
Note |
Previous edition: 2009. |
Contents |
SECTION 1. Introduction. Economics for business -- SECTION 2. Understanding markets. Consumers in the market place -- Firms in the market place -- Markets in action -- SECTION 3. Competition and profitability. Market structure and firm performance -- Strategic rivalry -- Growth strategies -- Governing business -- SECTION 4. Domestic macroeconomics. Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest -- Inflation, output and economic policy -- Supply-side policies and economic growth -- SECTION 5. Global economics. Exchange rates and the balance of payments -- Globalization -- Glossary. |
ISBN |
9780077139452 |
|
0077139453 |
|