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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Record:
Author
Lagae, Wim.
Title
Sports sponsorship and marketing communications : a European perspective / Wim Lagae.
Publication Info
Harlow : Financial Times Prentice Hall, 2005.
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Descript
248p.
ISBN
0273687069
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Author
Lagae, Wim.
Subject
Sports sponsorship.
Sports -- Marketing.
Communication in marketing.
Sports -- Economic aspects.
Descript
248p.
ISBN
0273687069
Author
Lagae, Wim.
Subject
Sports sponsorship.
Sports -- Marketing.
Communication in marketing.
Sports -- Economic aspects.
Subject
Sports sponsorship.
Sports -- Marketing.
Communication in marketing.
Sports -- Economic aspects.
Descript
248p.
ISBN
0273687069
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