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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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BJL CLASSMARKS (1-4 of 4)
HD 69 B7 D2
1
Mark
Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M., 1964-
San Francisco, Calif. : Jossey-Bass, c2002.
c2002
BOOK
LOCATION
SHELVED AT
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BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
2
Mark
Competitive success : how branding adds value.
Davis, John, 1960 February 17-
Chichester : Wiley, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
3
Mark
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE
Click to view copies/volumes at all libraries
4
Mark
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann/Elsevier, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 D2
8 WEEK LOAN
AVAILABLE