HD 69 B7 A1
Brand leadership / David A. Aaker, Erich Joachimsthaler.
BJL
BOOK
2002
Building strong brands.
BJL
BOOK
2002
HD 69 B7 B5 : Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.; BJL
Beyond branding : how the new values of transparency and integrity are changing the world of brands /
BJL
BOOK
c2003
HD 69 B7 B8
Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker,
BJL
BOOK
1993
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad [and others].
BJL
BOOK
c2003
Brands : the new wealth creators / edited by Susannah Hart and John Murphy.
BJL
BOOK
c1998
Brands : visions and values / edited by John Goodchild and Clive Callow.
BJL
BOOK
c2001
HD 69 B7 C4 : The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.; BJL
The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.
BJL
BOOK
2006
HD 69 B7 C8 : The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove.; BJL
The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer,
BJL
BOOK
2003
HD 69 B7 D2
Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M.
BJL
BOOK
c2002
Competitive success : how branding adds value.
BJL
BOOK
2010
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malc
BJL
BOOK
1998
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / L
BJL
BOOK
2006
HD 69 B7 E4 : The essential brand book : over 100 techniques to increase brand value.; BJL
The essential brand book : over 100 techniques to increase brand value.
BJL
BOOK
2000
HD 69 B7 F8 : The mental world of brands : mind, memory and brand success / Giep Franzen, Margot Bouwman.; BJL
The mental world of brands : mind, memory and brand success / Giep Franzen, Margot Bouwman.
BJL
BOOK
2001
HD 69 B7 F9 : The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.; BJL
The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.
BJL
BOOK
2000
HD 69 B7 H4 : What is branding? / Matthew Healey.; BJL
What is branding? / Matthew Healey.
BJL
BOOK
2010
HD69.B7 H55 2001 : The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.; BJL
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
BJL
BOOK
2001
HD 69 B7 H6 : The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.; BJL
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
BJL
BOOK
2001
HD 69 B7 H7 : The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.; BJL
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
BJL
BOOK
c2008
HD 69 B7 I3 : The corporate brand / Nicholas Ind.; BJL
The corporate brand / Nicholas Ind.
BJL
BOOK
1997
HD 69 B7 K1
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vi
BJL
BOOK
c2009
The new strategic brand management : creating and sustaining brand equity long term.
BJL
BOOK
2004
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapfe
BJL
BOOK
2008
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
BJL
BOOK
1997
HD 69 B7 K2
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.
BJL
BOOK
c2012
Strategic brand management : building, measuring and managing brand equity.
BJL
BOOK
1998
Strategic brand management : building, measuring, and managing brand equity.
BJL
BOOK
2003
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
BJL
BOOK
c2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
BJL
BOOK
c2013
HD69.B7 K45 : Strategic brand management : building, measuring, and managing brand equity.; BJL
Strategic brand management : building, measuring, and managing brand equity.
BJL
BOOK
2020
HD69.B7 K45 2020 : Strategic brand management : building, measuring, and managing brand equity.; Online materials
Strategic brand management : building, measuring, and managing brand equity.
Online materials
EBOOKS
2020
HD 69 B7 K8 : B2B brand management / Philip Kotler, Waldemar Pfoertsch.; BJL
B2B brand management / Philip Kotler, Waldemar Pfoertsch.
BJL
BOOK
2006
HD 69 B7 K9 : Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.; BJL
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. St
BJL
BOOK
c2007
HD 69 B7 L1 : Managing brands : a contemporary perspective / Sylvie Laforet.; BJL
Managing brands : a contemporary perspective / Sylvie Laforet.
BJL
BOOK
c2010
HD 69 B7 L2 : The case for B2B branding : pulling away from the business to business pack.; BJL
The case for B2B branding : pulling away from the business to business pack.
BJL
BOOK
c2005
HD 69 B7 L7
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.
BJL
BOOK
2010
Brandchild : remarkable insights into the minds of today's global kids and their relationships with b
BJL
BOOK
2003
HD 69 B7 L9 : Brands : the logos of the global economy.; BJL
Brands : the logos of the global economy.
BJL
BOOK
2004
HD 69 B7 M3 : Smart things to know about brands & branding.; BJL
Smart things to know about brands & branding.
BJL
BOOK
1999
HD 69 B7 N7 : Customize the brand : make it more desirable and profitable.; BJL
Customize the brand : make it more desirable and profitable.
BJL
BOOK
2003
HD 69 B7 N8 : Method in the madness : a practical guide to brand management.; BJL
Method in the madness : a practical guide to brand management.
BJL
BOOK
2003
HD 69 B7 Q1 : Branded : the buying and selling of teenagers / Alissa Quart.; BJL
Branded : the buying and selling of teenagers / Alissa Quart.
BJL
BOOK
2003
HD 69 B7 R5
The 22 immutable laws of branding / Al Ries and Laura Ries.
BJL
BOOK
2000
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstr
BJL
BOOK
2003
HD 69 B7 S3 : Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.; BJL
Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlo
BJL
BOOK
2002
HD69.B7 S362 2006 : Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].; BJL
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ...
BJL
BOOK
2006
HD 69 B7 T2
Advanced brand management : from vision to valuation.
BJL
BOOK
c2002
The brand gym : a practical workout for boosting brand and business.
BJL
BOOK
c2003
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout.
BJL
BOOK
c2004
HD 69 B7 U5
Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy
BJL
BOOK
2002
Understanding brands : by 10 people who do / edited by Don Cowley.
BJL
BOOK
1996
HD69.B7 V357 2003 : Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.; BJL
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge
BJL
BOOK
2003
HD 69 B7 W5 / q : Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.; BJL
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
BJL
BOOK
2013
HD 69 B7 W9 : The world's greatest brands / edited by Nicholas Kochan.; BJL
The world's greatest brands / edited by Nicholas Kochan.
BJL
BOOK
1996
HD 69 C6 A6 : Flawed advice and the management trap : how managers can when know they're getting good advice and when they're not.; BJL
Flawed advice and the management trap : how managers can when know they're getting good advice and wh
BJL
BOOK
c2000
HD 69 C6 A7 : The economics and sociology of management consulting / Thomas Armbrüster.; BJL
The economics and sociology of management consulting / Thomas Armbrüster.
BJL
BOOK
2006
HD69.C6 B32 : An introduction to management consultancy / Marc G. Baaij.; BJL
An introduction to management consultancy / Marc G. Baaij.
BJL
BOOK
2022
HD 69 C6 B5
Flawless consulting : a guide to getting your expertise used.
BJL
BOOK
c2000
Management consulting : a guide for students / David Biggs.
BJL
BOOK
c2010
HD69.C6 B56 : Flawless consulting : a guide to getting your expertise used / Peter Block ; illustrated by Janis Nowlan. Third edition. The flawless consulting fieldbook & companion : a guide to understanding your expertise / Peter Block and 30 flawless consultants ; assisted by Andrea M. Markowitz.; BJL
Flawless consulting : a guide to getting your expertise used / Peter Block ; illustrated by Janis Now
BJL
BOOK
2011
HD69.C6 B57 : Flawless consulting : a guide to getting your expertise used / Peter Block ; illustrated by Janis Nowlan. Third edition. The flawless consulting fieldbook & companion : a guide to understanding your expertise / Peter Block and 30 flawless consultants ; assisted by Andrea M. Markowitz.; BJL
Flawless consulting : a guide to getting your expertise used / Peter Block ; illustrated by Janis Now
BJL
BOOK
2011
HD 69 C6 B8 / q : A man in management : autobiographical notes / by E.F.L. Brech.; BJL
A man in management : autobiographical notes / by E.F.L. Brech.
BJL
BOOK
2007
HD 69 C6 B9 : Essential tools for management consulting : tools, models and approaches for clients and consultants / Simon A. Burtonshaw-Gunn.; BJL
Essential tools for management consulting : tools, models and approaches for clients and consultants
BJL
BOOK
2010
HD 69 C6 C5 : Managing consultants : consultancy as the management of impressions.; BJL
Managing consultants : consultancy as the management of impressions.
BJL
BOOK
1995
HD 69 C6 C7 : The seven Cs of consulting : the definitive guide to the consulting process / Mick Cope.; BJL
The seven Cs of consulting : the definitive guide to the consulting process / Mick Cope.
BJL
BOOK
2010
HD 69 C6 C9
Critical consulting : new perspectives on the management advice industry / edited by Timothy Clark an
BJL
BOOK
2002
Management consulting in practice : award-winning international case studies / Fiona Czerniawska & Pa
BJL
BOOK
c2004
HD 69 C6 E9 : Expertenwissen : die institutionalaisierete Kompetenz zur Konstruktion von Wirklichkeit / Ronald Hitzler, Anne Honer, Christoph Maeder (Hrsg.).; BJL
Expertenwissen : die institutionalaisierete Kompetenz zur Konstruktion von Wirklichkeit / Ronald Hit
BJL
BOOK
1994
HD 69 C6 G1 : The profession and practice of consultation.; BJL
The profession and practice of consultation.
BJL
BOOK
1982
HD 69 C6 G8 : Consulting to management / L.E. Greiner, R.O. Metzger.; BJL
Consulting to management / L.E. Greiner, R.O. Metzger.
BJL
BOOK
1983