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Record:
Author
Magnani, Giovanna.
Title
Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts.
Publisher
Cham : Springer International Publishing AG, 2022.
Copyright date
©2022.
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Descript
1 online resource (195 pages)
Content
text txt
Media
computer c
Carrier
online resource cr
ISBN
9783031048326 (electronic bk.)
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Author
Magnani, Giovanna.
Series
International Series in Advanced Management Studies
International Series in Advanced Management Studies
Descript
1 online resource (195 pages)
Content
text txt
Media
computer c
Carrier
online resource cr
ISBN
9783031048326 (electronic bk.)
Author
Magnani, Giovanna.
Series
International Series in Advanced Management Studies
International Series in Advanced Management Studies
Descript
1 online resource (195 pages)
Content
text txt
Media
computer c
Carrier
online resource cr
ISBN
9783031048326 (electronic bk.)
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