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Title Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
Publication Info Mason, Ohio : Thomson, c2007.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5414 E9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5414 E9  8 WEEK LOAN  AVAILABLE
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Descript 955p.
Note Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
ISBN 9780324304305
0324304307
 Click on the terms below to find similar items in the catalogue
Subject Marketing -- Social aspects.
Consumer behavior.
Social marketing.
Marketing -- Moral and ethical aspects.
Public interest.
Alt author Gundlach, Gregory T. (Gregory Thomas)
Block, Lauren G.
Wilkie, William L.
Descript 955p.
Note Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
ISBN 9780324304305
0324304307
Subject Marketing -- Social aspects.
Consumer behavior.
Social marketing.
Marketing -- Moral and ethical aspects.
Public interest.
Alt author Gundlach, Gregory T. (Gregory Thomas)
Block, Lauren G.
Wilkie, William L.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5414 E9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5414 E9  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Social aspects.
Consumer behavior.
Social marketing.
Marketing -- Moral and ethical aspects.
Public interest.
Descript 955p.
Note Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
Alt author Gundlach, Gregory T. (Gregory Thomas)
Block, Lauren G.
Wilkie, William L.
ISBN 9780324304305
0324304307
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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