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BJL CLASSMARK
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Record:
Author
Davidson, Hugh, 1935-
Title
Offensive marketing : an action guide to gaining competitive advantage / Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill.
Publication Info
Burlington : Elsevier Butterworth-Heinemann, c2004.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 D2
8 WEEK LOAN
AVAILABLE
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Descript
414p.
ISBN
0750674598
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Author
Davidson, Hugh, 1935-
Subject
Marketing.
Alt author
Keegan, Warren J.
Brill, Elyse Arno.
Descript
414p.
ISBN
0750674598
Author
Davidson, Hugh, 1935-
Subject
Marketing.
Alt author
Keegan, Warren J.
Brill, Elyse Arno.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415 D2
8 WEEK LOAN
AVAILABLE
Subject
Marketing.
Descript
414p.
Alt author
Keegan, Warren J.
Brill, Elyse Arno.
ISBN
0750674598
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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