LEADER 00000nam 2200217 a 4500
001 1861526245
007 t
008 020613s2001 enk r 000 eng
020 1861526245
040 CURLOCLC
050 4 HF 5415 D5
100 1 Dibb, Sally,|d1963-
245 14 The marketing casebook :|bcases and concepts /|cSally Dibb
and Lyndon Simkin.
250 2nd ed.
260 London :|bThomson Learning,|c2001.
300 337p.
650 0 Marketing|xCase studies.
700 1 Simkin, Lyndon,|d1961-
|