Library Services / All Locations

HF 5415.123 I6

4

HF 5415.123 J86 : Journal of marketing communications.; BJL

2011

1

HF 5415.123 K6

2

HF 5415.123 M3

3

HF 5415.123 O3 : Developing a creative and innovative integrated marketing communications plan : a working model.; BJL

1998

1

HF 5415.123 O9 : Integrated marketing communications / Hans Ouwersloot and Tom Duncan.; BJL

c2008

1

HF 5415.123 P3 : Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.; BJL

2004

1

HF 5415.123 P4 : Strategic integrated marketing communications / Larry Percy.; BJL

2008

1

HF5415.123 .P45 : Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.; BJL

2021

1

HF5415.123 .P45 2018 : Marketing communications [electronic resource] : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.; Online materials

2018

1

HF 5415.123 R2 : A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].; BJL

2005

1

HF 5415.123 R8 : Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.; BJL

2005

1

HF 5415.123 S3

2

HF 5415.123 S5

5

HF 5415.123 S6

5

HF 5415.123 V2 : Marketing communication : principles and practice.; BJL

2001

1

HF 5415.123 Y1 : Creative marketing communications : a practical guide to planning, skills and techniques.; BJL

2001

1

HF 5415.123 Y4 : Integrated marketing communications : the holistic approach.; BJL

1998

1

HF 5415.124 C7 / q : Compendium of marketing information sources.; BJL

1988

1

HF 5415.124 H1 : Net worth : shaping markets when customers make the rules / John Hagel, Marc Singer.; BJL

1999

1

HF5415.125 : AI strategy for sales and marketing [electronic resource] / connecting marketing, sales and customer experience / Katie King.; Online materials

2022

1

HF 5415.125 B5

2

HF 5415.125 C4

2

HF 5415.125 L7 : Mining the Web : transforming customer data into customer value / Gordon S. Linoff, Michael J.A. Berry.; BJL

2001

1

HF 5415.125 W3 : Data-driven business models.; BJL

2005

1

HF 5415.1255 H2 : Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.; BJL

c2008

1

HF5415.1255 .H65 2010 : Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.; BJL

2010

1

HF5415.1255 .K34 2021 : Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 / Barbara Kahn.; Online materials

2021

1

HF 5415.1255 N6 : Brandstorm : surviving and thriving in the consumer-led marketplace / Liz Nickles with Savita Iyer.; BJL

2012

1

HF 5415.1255 P4 : Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.; BJL

c2011

1

HF 5415.1255 T2 : Project branding : using marketing to win the hearts and minds of stakeholders.; BJL

2014

1

HF5415.126 : Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.; BJL

c2005

1

HF 5415.126 B6 : Commmonsense direct marketing.; BJL

2000

1

HF 5415.126 D7 : Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.; BJL

c2002

1

HF 5415.126 H8

2

HF 5415.126 I6 : International direct marketing : principles, best practices, marketing facts / edited by Manfred Krafft .... [et al.].; BJL

2007

1

HF 5415.126 J4 : Profitable direct marketing.; BJL

1998

1

HF 5415.126 M1 : Direct marketing : an integrated approach.; BJL

c1998

1

HF 5415.126 M9 : Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin.; BJL

2002

1

HF 5415.126 N2 : Direct marketing : strategy, planning, execution.; BJL

2000

1

HF 5415.126 N6 : Successful network marketing for the 21st century.; BJL

1995

1

HF 5415.126 O5 : Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.; BJL

2004

1

HF 5415.126 R7

2

HF 5415.126 S2 : Direct and interactive marketing / Adrian Sargeant, Douglas C. West.; BJL

2001

1

HF 5415.126 S3 : Desktop database marketing / Jack Schmid, Alan Weber.; BJL

c1998

1

HF 5415.126 S8 : Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.; BJL

c2008

1

HF 5415.126 T1

2

HF 5415.126 T4 : Direct marketing in practice / Brian Thomas and Matthew Housden.; BJL

2002

1

HF 5415.1263 A5 : Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.; BJL

1999

1