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Author O'Malley, Lisa.
Title Exploring direct and customer relationship marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.
Publication Info London : Thomson Learning, 2004.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 O5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.126 O5  8 WEEK LOAN  AVAILABLE

Descript 520p.
Edition 2nd ed.
Note Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1998.
ISBN 1861529015
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Author O'Malley, Lisa.
Subject Direct marketing.
Alt author Patterson, Maurice.
Evans, Martin (Martin J.)
Descript 520p.
Edition 2nd ed.
Note Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1998.
ISBN 1861529015
Author O'Malley, Lisa.
Subject Direct marketing.
Alt author Patterson, Maurice.
Evans, Martin (Martin J.)
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.126 O5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.126 O5  8 WEEK LOAN  AVAILABLE

Subject Direct marketing.
Descript 520p.
Note Previous ed.: published as Exploring direct marketing. London: International Thomson Business, 1998.
Alt author Patterson, Maurice.
Evans, Martin (Martin J.)
ISBN 1861529015

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