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Author Zahay, Debra L., author.
Title Social media marketing [electronic resource] : a strategic approach.
Publisher Australia : Cengage, [2023] 2023
©2023
Edition 3e / Zahay, Roberts, Parker, Barker, Barker.



Descript 1 online resource (xvi, 328 pages) : illustrations (black and white, and colour)
Content text
still image
Media computer
Carrier online resource
Descript 20211215 Available
Edition 3e / Zahay, Roberts, Parker, Barker, Barker.
Note This edition also issued in print: 2023.
Previous edition: published as by Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay. 2017.
Includes index.
ISBN 9780357516287 (PDF ebook) : No price
Click on the terms below to find similar items in the catalogue
Author Zahay, Debra L., author.
Subject Viral marketing.
Social media.
Alt author Roberts, Mary Lou, author.
Parker, Janna M., author.
Barker, Donald, 1953- author.
Barker, Melissa S., author.
Barker, Melissa S. Social media marketing. Second edition.
Descript 1 online resource (xvi, 328 pages) : illustrations (black and white, and colour)
Content text
still image
Media computer
Carrier online resource
Descript 20211215 Available
Edition 3e / Zahay, Roberts, Parker, Barker, Barker.
Note This edition also issued in print: 2023.
Previous edition: published as by Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay. 2017.
Includes index.
ISBN 9780357516287 (PDF ebook) : No price
Author Zahay, Debra L., author.
Subject Viral marketing.
Social media.
Alt author Roberts, Mary Lou, author.
Parker, Janna M., author.
Barker, Donald, 1953- author.
Barker, Melissa S., author.
Barker, Melissa S. Social media marketing. Second edition.

Subject Viral marketing.
Social media.
Descript 1 online resource (xvi, 328 pages) : illustrations (black and white, and colour)
Content text
still image
Media computer
Carrier online resource
Descript 20211215 Available
Note This edition also issued in print: 2023.
Previous edition: published as by Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay. 2017.
Includes index.
Alt author Roberts, Mary Lou, author.
Parker, Janna M., author.
Barker, Donald, 1953- author.
Barker, Melissa S., author.
Barker, Melissa S. Social media marketing. Second edition.
ISBN 9780357516287 (PDF ebook) : No price

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