LEADER 00000nam 2200265 4500
001 DAW12109675
008 081202s2009 enka b 001 0 eng
020 0415489628|q(hbk.)
020 9780415489621|q(hbk.)
020 0415489636|q(pbk.)
020 9780415489638|q(pbk.)
040 StDuBDS|beng|cStDuBDS|dUk
050 00 HF5415.127|b.C53 2009
082 00 658.804|222
100 1 Chaston, Ian.
245 10 Boomer marketing :|bselling to a recession resistant
market /|cIan Chaston.
260 London :|bRoutledge,|c2009.
300 265p.
650 0 Market segmentation|zUnited States.
650 0 Target marketing|zUnited States.
650 0 Middle-aged consumers|zUnited States.
650 0 Baby boom generation|zUnited States.
