HF 5415.129 J3 : Japanese distribution channels / Takeshi Kikuchi, editor.; BJL
Japanese distribution channels / Takeshi Kikuchi, editor.
BJL
BOOK
c1995
HF 5415.129 P3 : Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.; BJL
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lum
BJL
BOOK
2002
HF 5415.129 R8 : Marketing channels : a management view.; BJL
Marketing channels : a management view.
BJL
BOOK
2004
HF5415.13 : Journal of marketing management (Helensburgh, Scotland); Online materials
Journal of marketing management [electronic resource].
Online materials
EJOURNALS
HF 5415.13 A1
Strategic market management.
BJL
BOOK
2001
Strategic market management / David A. Aaker, Damien McLoughlin.
BJL
BOOK
2007
Strategic market management / David A. Aaker.
BJL
BOOK
c2011
Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University o
BJL
BOOK
2014
HF 5415.13 A2 : Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.; BJL
Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohamm
BJL
BOOK
2002
HF 5415.13 A3 : Strategic market management.; BJL
Strategic market management.
BJL
BOOK
1995
HF 5415.13 A5 : Strategic marketing management / Carol H. Anderson, Julian W. Vincze.; BJL
Strategic marketing management / Carol H. Anderson, Julian W. Vincze.
BJL
BOOK
c2004
HF 5415.13 A6 : Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.; BJL
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadn
BJL
BOOK
2004
HF 5415.13 B3 / q : Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.; BJL
Marketing planning : 2004-2005 / Karen Beamish and Ruth Ashford.
BJL
BOOK
2004
HF 5415.13 B5 : Market-based management : strategies for growing customer value and profitability.; BJL
Market-based management : strategies for growing customer value and profitability.
BJL
BOOK
2004
HF 5415.13 B6
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
BJL
BOOK
2005
Entrepreneurial marketing : the growth of small firms in the new economic era / Björn Bjerke, Claes M
BJL
BOOK
2002
Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.
BJL
BOOK
2010
Marketing strategy.
BJL
BOOK
c2003
HF 5415.13 C2 : Marketing campaigns.; BJL
Marketing campaigns.
BJL
BOOK
c1998
HF 5415.13 C4 : Small business marketing management / Ian Chaston and Terry Mangles.; BJL
Small business marketing management / Ian Chaston and Terry Mangles.
BJL
BOOK
2002
HF 5415.13 C5
The co-marketing solution : strategic marketing through better branding, improved trade relationships
BJL
BOOK
2000
Marketing logistics / Martin Christopher and Helen Peck.
BJL
BOOK
2003
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
BJL
BOOK
2001
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
BJL
BOOK
c2004
4 additional entries
HF5415.13 .C533 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; BJL
Supply chain management : strategy, planning, and operation / Sunil Chopra.
BJL
BOOK
2019
HF5415.13 .C533 2019 : Supply chain management : strategy, planning, and operation / Sunil Chopra.; Online materials
Supply chain management : strategy, planning, and operation / Sunil Chopra.
Online materials
EBOOKS
2019
HF 5415.13 C6 : The marketing plan / William A. Cohen.; BJL
The marketing plan / William A. Cohen.
BJL
BOOK
c2005
HF 5415.13 C7 : Practical marketing planning / John Cooper and Peter Lane.; BJL
Practical marketing planning / John Cooper and Peter Lane.
BJL
BOOK
1997
HF 5415.13 C8
Marketing management : a relationship marketing perspective / Cranfield School of Management.
BJL
BOOK
2000
Strategic marketing management cases.
BJL
BOOK
2002
HF 5415.13 D1
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
BJL
BOOK
c2000
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
BJL
BOOK
1995
HF 5415.13 D5
Marketing management.
BJL
BOOK
1997
Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin.
BJL
BOOK
c2008
HF 5415.13 D6 : Marketing management : text and cases.; BJL
Marketing management : text and cases.
BJL
BOOK
c2002
HF 5415.13 D7
Marketing management and strategy.
BJL
BOOK
1998
Marketing management and strategy.
BJL
BOOK
2002
Marketing management and strategy / Peter Doyle and Phil Stern.
BJL
BOOK
2006
Value-based marketing : marketing strategies for corporate growth and shareholder value.
BJL
BOOK
2000
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle
BJL
BOOK
2008
HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL
IMC : using advertising and promotion to build brands / Tom Duncan.
BJL
BOOK
c2002
HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL
Culture and positioning as determinant strategy : personality and the business organization.
BJL
BOOK
2004
HF 5415.13 F3
Marketing management strategies / O.C. Ferrell, Michael D. Hartline.
BJL
BOOK
2008
Marketing strategy / O.C. Ferrell, Michael D. Hartline.
BJL
BOOK
2005
HF 5415.13 G5
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
BJL
BOOK
2003
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
BJL
BOOK
2009
HF 5415.13 G6 : It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane Broida Drake.; BJL
It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane
BJL
BOOK
2002
HF 5415.13 H2 : Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.; BJL
Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.
BJL
BOOK
1992
HF 5415.13 H3 : The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton.; BJL
The definitive guide to marketing planning : the fast track to intelligent marketing planning and imp
BJL
BOOK
2000
HF 5415.13 H6
The portable MBA in marketing.
BJL
BOOK
1992
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Sco
BJL
BOOK
2003
HF 5415.13 H7
Marketing planning : a global perspective / Svend Hollensen.
BJL
BOOK
c2006
Marketing planning : a global perspective / Svend Hollensen.
BJL
BOOK
c2010
HF 5415.13 H9
Business marketing management : a strategic view of industrial and organizational markets / Michael D
BJL
BOOK
c2004
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
BJL
BOOK
2007
HF 5415.13 I6 : Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.; BJL
Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.
BJL
BOOK
2000
HF5415.13 .J687 : Journal of marketing management (Helensburgh, Scotland); Online materials
Journal of marketing management [electronic resource].
Online materials
EJOURNALS
HF 5415.13 J7 : Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns.; BJL
Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to super
BJL
BOOK
c2004
HF 5415.13 K1 : Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.; BJL
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.
BJL
BOOK
1999
HF5415.13 .K64 : Marketing management.; BJL
Marketing management.
BJL
BOOK
2022
HF 5415.13 K8
A framework for marketing management / Philip Kotler.
BJL
BOOK
2001
Marketing management.
BJL
BOOK
2002
Marketing management.
BJL
BOOK
c2006
Marketing management.
BJL
BOOK
c2009
3 additional entries
HF 5415.13 L1 : Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.; BJL
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
BJL
BOOK
c2005
HF 5415.13 L2
Market-driven management : strategic and operational marketing.
BJL
BOOK
2000
Marketing management / Geoff Lancaster, Lester Massingham.
BJL
BOOK
c2001
HF 5415.13 L5
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL
BOOK
2002
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
BJL
BOOK
c2005
HF 5415.13 M1
How come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm M
BJL
BOOK
2005
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mounce
BJL
BOOK
2009
Marketing plans : how to prepare them, how to profit from them.
BJL
BOOK
2016
Marketing plans : how to prepare them, how to use them.
BJL
BOOK
2002
2 additional entries
HF 5415.13 M2 / q : Managing marketing performance 2005-2006 / Helen Meek ... [et al.].; BJL
Managing marketing performance 2005-2006 / Helen Meek ... [et al.].
BJL
BOOK
2005
HF 5415.13 M3
Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et. al.].
BJL
BOOK
1995
Marketing management / J. W. Strydom, M. C. Cant, C. J. Jooste, editors.
BJL
BOOK
2000
Marketing management / Greg Marshall, Mark Johnston.
BJL
BOOK
2023
Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.].
BJL
BOOK
2005
3 additional entries
HF5415.13 .M3195 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; BJL
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
BJL
BOOK
2021
HF5415.13 .M346 2020 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; Online materials
Digital disruption in marketing and communications : a strategic and organizational approach / Edoard
Online materials
EBOOKS
2020
HF5415.13 .M369157 2008 : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; BJL
Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
BJL
BOOK
2008
HF 5415.13 M6
Business by referral : a sure-fire way to generate new business / by Ivan R. Misner and Robert Davis.
BJL
BOOK
1998
Modern marketing management : selected readings / edited by Raymond J. Lawrence and Michael J. Thomas
BJL
BOOK
1971