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Mark   Year Entries
HF 5415.13 D1   2
HF 5415.13 D5   2
HF 5415.13 D6 : Marketing management : text and cases.; BJL  c2002 1
HF 5415.13 D7   5
HF 5415.13 D9 : IMC : using advertising and promotion to build brands / Tom Duncan.; BJL  c2002 1
HF 5415.13 E4 : Culture and positioning as determinant strategy : personality and the business organization.; BJL  2004 1
HF 5415.13 F3   2
HF 5415.13 G5   2
HF 5415.13 G6 : It's not rocket science : using marketing to build a sustainable business / Mitchell Goozé with Jane Broida Drake.; BJL  2002 1
HF 5415.13 H2 : Strategic Market Planning / Robert J. Hamper and L. Sue Baugh.; BJL  1992 1
HF 5415.13 H3 : The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives / Angela Hatton.; BJL  2000 1
HF 5415.13 H6   2
HF 5415.13 H7   2
HF 5415.13 H9   2
HF 5415.13 I6 : Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.; BJL  2000 1
HF5415.13 .J687 : Journal of marketing management (Helensburgh, Scotland); Online materials    1
HF 5415.13 J7 : Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns.; BJL  c2004 1
HF 5415.13 K1 : Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin.; BJL  1999 1
HF5415.13 .K64 : Marketing management.; BJL  2022 1
HF 5415.13 K8   7
HF 5415.13 L1 : Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.; BJL  c2005 1
HF 5415.13 L2   2
HF 5415.13 L5   2
HF 5415.13 M1   6
HF 5415.13 M2 / q : Managing marketing performance 2005-2006 / Helen Meek ... [et al.].; BJL  2005 1
HF 5415.13 M3   7
HF5415.13 .M3195 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; BJL  2021 1
HF5415.13 .M346 2020 : Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.; Online materials  2020 1
HF5415.13 .M369157 2008 : Malcolm McDonald on marketing planning : understanding marketing plans and strategy.; BJL  2008 1
HF 5415.13 M6   2
HF 5415.13 P1   3
HF 5415.13 P2   2
HF5415.13 .P3242 2014 : Principles of services marketing / Adrian Palmer.; BJL  2014 1
HF 5415.13 P4   6
HF 5415.13 R1 / q : Strategic marketing in practice 2005-2006 / Ashok Ranchhod and Ebi Marandi.; BJL  2005 1
HF 5415.13 R4 : The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.; BJL  2003 1
HF 5415.13 S2   3
HF 5415.13 S3 : Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands.; BJL  c1999 1
HF 5415.13 S7   2
HF 5415.13 S9 : Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.; BJL  c1998 1
HF 5415.13 T8 : Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.; BJL  c2006 1
HF 5415.13 W1   3
HF 5415.13 W3 : Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster, Jr.; BJL  c2002 1
HF5415.13 .W478 2019 : How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.; Online materials  2019 1
HF 5415.13 W5   2
HF 5415.13 W66   2
HF 5415.13 W7   4
HF 5415.13 W8   3
HF 5415.135 C5 : Ethical decision making in marketing.; BJL  1995 1
HF 5415.135 C8   2
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