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Mark   Year Entries
HF 5415.135 P9 : Strategic marketing : an introduction / Tony Proctor.; BJL  2008 1
HF 5415.135 W5   2
HF5415.15 : The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.; BJL  c2006 1
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL  2003 1
HF 5415.15 B1   2
HF 5415.15 B8   2
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL  2007 1
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL  1986 1
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL  c2003 1
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL  2008 1
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL  2016 1
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL  c1999 1
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL  c2009 1
HF5415.153   2
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL  2014 1
HF 5415.153 B5 : Managing innovation within networks.; BJL  1992 1
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL  2004 1
HF 5415.153 C7   2
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL  2014 1
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL  2005 1
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL  1996 1
HF5415.153 .S355 2023 : Strategic management of technological innovation / Melissa A. Schilling.; Online materials  2023 1
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL  1996 1
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL  2005 1
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL  1992 1
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL  1992 1
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL  2000 1
HF5415.2   5
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL  1994 1
HF 5415.2 A3   2
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL  2002 1
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL  1988 1
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL  c1998 1
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL  2005 1
HF 5415.2 B8   2
HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL  c2010 1
HF 5415.2 C5   7
HF 5415.2 C7 / q : Marketing research / Donald R. Cooper, Pamela S. Schindler.; BJL  2005 1
HF 5415.2 C9   3
HF 5415.2 D4 : Developing a market orientation / Rohit Deshpandé, editor.; BJL  c1999 1
HF 5415.2 E2 : Readings in market research.; BJL  1956 1
HF 5415.2 E3 / q : Factor analysis in market research.; BJL  1959 1
HF 5415.2 E4 : Research methods in marketing / Ken Elliott, Martin Christopher.; BJL  1973 1
HF 5415.2 E7   2
HF 5415.2 F2 : Market research.; BJL  1964 1
HF 5415.2 F3 : Handbook of marketing research / .R. Ferber, editor-in-chief.; BJL  1974 1
HF 5415.2 F7 : Internet marketing intelligence : research tools, techniques, and resources.; BJL  2003 1
HF 5415.2 G6 : Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid.; BJL  c1988 1
HF 5415.2 G7   4
HF 5415.2 H1   3
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