HF 5415.135 P9 : Strategic marketing : an introduction / Tony Proctor.; BJL
2008
1
HF 5415.135 W5
2
HF5415.15 : The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.; BJL
c2006
1
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL
2003
1
HF 5415.15 B1
2
HF 5415.15 B8
2
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL
2007
1
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL
1986
1
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL
c2003
1
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL
2008
1
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL
2016
1
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL
c1999
1
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL
c2009
1
HF5415.153
2
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL
2014
1
HF 5415.153 B5 : Managing innovation within networks.; BJL
1992
1
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL
2004
1
HF 5415.153 C7
2
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL
2014
1
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL
2005
1
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL
1996
1
HF5415.153 .S355 2023 : Strategic management of technological innovation / Melissa A. Schilling.; Online materials
2023
1
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL
1996
1
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL
2005
1
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL
1992
1
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL
1992
1
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL
2000
1
HF5415.2
5
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL
1994
1
HF 5415.2 A3
2
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL
2002
1
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL
1988
1
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL
c1998
1
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL
2005
1
HF 5415.2 B8
2
HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL
c2010
1
HF 5415.2 C5
7
HF 5415.2 C7 / q : Marketing research / Donald R. Cooper, Pamela S. Schindler.; BJL
2005
1
HF 5415.2 C9
3
HF 5415.2 D4 : Developing a market orientation / Rohit Deshpandé, editor.; BJL
c1999
1
HF 5415.2 E2 : Readings in market research.; BJL
1956
1
HF 5415.2 E3 / q : Factor analysis in market research.; BJL
1959
1
HF 5415.2 E4 : Research methods in marketing / Ken Elliott, Martin Christopher.; BJL
1973
1
HF 5415.2 E7
2
HF 5415.2 F2 : Market research.; BJL
1964
1
HF 5415.2 F3 : Handbook of marketing research / .R. Ferber, editor-in-chief.; BJL
1974
1
HF 5415.2 F7 : Internet marketing intelligence : research tools, techniques, and resources.; BJL
2003
1
HF 5415.2 G6 : Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid.; BJL
c1988
1
HF 5415.2 G7
4
HF 5415.2 H1
3