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Author West, Douglas C.
Title Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
Publication Info Oxford : Oxford University Press, 2006.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.135 W5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 W5  8 WEEK LOAN  AVAILABLE

Descript 517 p.
ISBN 0199273987 (pbk.)
9780199273980 (pbk.)
Click on the terms below to find similar items in the catalogue
Author West, Douglas C.
Subject Marketing -- Decision making.
Marketing -- Management.
Alt author Ford, John B. (John Battice), 1949-
Ibrahim, Essam.
Descript 517 p.
ISBN 0199273987 (pbk.)
9780199273980 (pbk.)
Author West, Douglas C.
Subject Marketing -- Decision making.
Marketing -- Management.
Alt author Ford, John B. (John Battice), 1949-
Ibrahim, Essam.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.135 W5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.135 W5  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Decision making.
Marketing -- Management.
Descript 517 p.
Alt author Ford, John B. (John Battice), 1949-
Ibrahim, Essam.
ISBN 0199273987 (pbk.)
9780199273980 (pbk.)

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