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Mark   Media Year
HF 5415.135 W5 : Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.; BJL     
      Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. BJL  BOOK 2006
HF5415.15    
      ICFAI journal of brand management [electronic resource]. Online materials  EJOURNALS  
      IUP journal of brand management [electronic resource]. Online materials  EJOURNALS  
      The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara BJL  BOOK c2006
HF5415.15 .A76 2010eb : User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold.; Online materials     
      User generated branding [electronic resource] : integrating user generated content into brand managem Online materials  EBOOKS 2010
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL     
      Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus BJL  BOOK 2003
HF 5415.15 B1    
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 1998
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 2007
HF5415.15 .B45 2008 : International brand management of Chinese companies [electronic resource] : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.; Online materials     
      International brand management of Chinese companies [electronic resource] : case studies on the Chine Online materials  EBOOKS c2008
HF 5415.15 B8    
      Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He. BJL  BOOK 2014
      Strategic marketing : in the customer driven organization / Frank Bradley. BJL  BOOK 2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL     
      Strategic brand management / Richard Elliott, Larry Percy. BJL  BOOK 2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL     
      Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society. BJL  BOOK 1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL     
      Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto BJL  BOOK c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL     
      Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / BJL  BOOK 2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL     
      Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler. BJL  BOOK 2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL     
      The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo BJL  BOOK c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL     
      Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. BJL  BOOK c2009
HF5415.15 .S26 2008eb : Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier.; Online materials     
      Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier. Online materials  EBOOKS c2008
HF5415.153    
      Brand strategy [electronic resource]. Online materials  EJOURNALS  
      From idea to profit : how to market innovative products and services / Adam Jolly. BJL  BOOK 2005
      GlobalData events [electronic resource]. Online materials  EJOURNALS  
      IWSPM '06 : 2006 International Workshop on Software Product Management : September 2006. Online materials  EBOOKS 2006
4 additional entries    
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL     
      Contagious / Jonah Berger. BJL  BOOK 2014
HF 5415.153 B5 : Managing innovation within networks.; BJL     
      Managing innovation within networks. BJL  BOOK 1992
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL     
      Rolling out new products across international markets : causes of delays. BJL  BOOK 2004
HF 5415.153 C7    
      Winning at new products : accelerating the process from idea to launch. BJL  BOOK c1993
      Winning at new products : creating value through innovation / Robert G. Cooper. BJL  BOOK 2011
HF5415.153 .D47 2000 : Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.; Online materials     
      Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen. Online materials  EBOOKS 2000
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL     
      Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover. BJL  BOOK 2014
HF5415.153 .G466 2003 : The evolution of new markets [electronic resource] / P.A. Geroski.; Online materials     
      The evolution of new markets [electronic resource] / P.A. Geroski. Online materials  EBOOKS 2003
HF5415.153 .H836 2008eb : Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis.; Online materials     
      Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis. Online materials  EBOOKS 2008
HF5415.153 .J655 2005 : From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.; Online materials     
      From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. Online materials  EBOOKS 2005
HF5415.153 .J675 : Journal of product & brand management (Online); Online materials     
      Journal of product & brand management [electronic resource]. Online materials  EJOURNALS  
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL     
      Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. BJL  BOOK 2005
HF5415.153 .N43 2006 : New business for old Europe : product-service development, competitiveness and sustainability / edited by Arnold Tukker and Ursula Tischner.; Online materials     
      New business for old Europe : product-service development, competitiveness and sustainability / edite Online materials  EBOOKS c2006
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL     
      New product development : a reader / edited by Susan Hart. BJL  BOOK 1996
HF5415.153 .O64 2016 : Open innovation : academic and practical perspectives on the journey from idea to market / edited by Arthur B. Markman.; Online materials     
      Open innovation : academic and practical perspectives on the journey from idea to market / edited by Online materials  EBOOKS 2016
HF5415.153 O673 2008eb : Disseminative capabilities [electronic resource] : a case study of collaborative product development in the automotive industry / Kay Oppat.; Online materials     
      Disseminative capabilities [electronic resource] : a case study of collaborative product development Online materials  EBOOKS 2008
HF5415.153 .S74 2010 : The product manager's toolkit [electronic resource] : methodologies, processes, and tasks in high-tech product management / Gabriel Steinhardt.; Online materials     
      The product manager's toolkit [electronic resource] : methodologies, processes, and tasks in high-tec Online materials  EBOOKS c2010
HF5415.153 .S754 2018 : The microeconomics of product innovation / by Paul Stoneman (Emeritus Professor, University of Warwick, Coventry, UK), Eleonora Bartoloni (Italian National Institute of Statistics, Milan, Italy), Maurizio Baussola (Dipartimento di Scienze Econmiche e Sociali, Università Cattolica del Sacro Cuore, Piacenza, Italy).; Online materials     
      The microeconomics of product innovation / by Paul Stoneman (Emeritus Professor, University of Warwic Online materials  EBOOKS 2018
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL     
      Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.]. BJL  BOOK 1996
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL     
      The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jo BJL  BOOK 2005
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL     
      Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Whe BJL  BOOK 1992
HF5415.155 : International journal of life cycle assessment (Online); Online materials     
      The international journal of life cycle assessment [electronic resource]. Online materials  EJOURNALS  
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL     
      The economics of quality, grades, and brands. BJL  BOOK 1992
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL     
      Auditing markets, products, and marketing plans. BJL  BOOK 2000
HF5415.2    
      Academy of Marketing Studies proceedings [electronic resource]. Online materials  EJOURNALS  
      Best practice in market research / edited by Peter Mouncey, Frank Wimmer. BJL  BOOK c2007
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi BJL  BOOK c2004
      EMBIN [electronic resource]. Online materials  EJOURNALS  
11 additional entries    
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL     
      Advanced methods of marketing research / edited by Richard P. Bagozzi. BJL  BOOK 1994
HF 5415.2 A3    
      Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL  BOOK 2001
      Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL  BOOK 2004
HF5415.2.A486 2002 : Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need; Online materials     
      Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need Online materials  EBOOKS 2002
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL     
      Introducing marketing research / Paul Baines, Bal Chansarkar. BJL  BOOK 2002
HF5415.2 .B49 2004 : The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.; Online materials     
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi Online materials  EBOOKS 2004
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL     
      Forecasting sales with the personal computer : guidelines for marketing and sales managers. BJL  BOOK 1988
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL     
      State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. BJL  BOOK c1998
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL     
      Marketing research in practice / John Boyce. BJL  BOOK 2005
HF 5415.2 B8    
      Marketing research : tools & techniques / Nigel Bradley. BJL  BOOK c2007
      Marketing research : tools & techniques / Nigel Bradley. BJL  BOOK 2010
HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL     
      Marketing research / Alvin C. Burns, Ronald F. Bush. BJL  BOOK c2010
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