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Author Farris, Paul W., author.
Uniform Title Marketing metrics
Title Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
Publisher Harlow, England : Pearson, 2017.
Edition Second edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.2 .M35543  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.2 .M35543  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.2 .M35543  4 WEEK LOAN  AVAILABLE
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Descript xiv, 422 pages : illustrations (colour) ; 24 cm
Content text
still image
Media unmediated
Carrier volume
Edition Second edition.
Note Previous edition: Harlow: Financial Times Prentice Hall, 2009.
ISBN 9781292212470
1292212470
 Click on the terms below to find similar items in the catalogue
Author Farris, Paul W., author.
Subject Marketing research.
Marketing -- Mathematical models.
Alt author Bendle, Neil T., author.
Pfeifer, Phillip Edward, 1951- author.
Reibstein, David J., author.
Descript xiv, 422 pages : illustrations (colour) ; 24 cm
Content text
still image
Media unmediated
Carrier volume
Edition Second edition.
Note Previous edition: Harlow: Financial Times Prentice Hall, 2009.
ISBN 9781292212470
1292212470
Author Farris, Paul W., author.
Subject Marketing research.
Marketing -- Mathematical models.
Alt author Bendle, Neil T., author.
Pfeifer, Phillip Edward, 1951- author.
Reibstein, David J., author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.2 .M35543  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.2 .M35543  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF5415.2 .M35543  4 WEEK LOAN  AVAILABLE

Subject Marketing research.
Marketing -- Mathematical models.
Descript xiv, 422 pages : illustrations (colour) ; 24 cm
Content text
still image
Media unmediated
Carrier volume
Note Previous edition: Harlow: Financial Times Prentice Hall, 2009.
Alt author Bendle, Neil T., author.
Pfeifer, Phillip Edward, 1951- author.
Reibstein, David J., author.
ISBN 9781292212470
1292212470
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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