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Author Bearden, William O., 1945-
Title Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
Publication Info Thousand Oaks, Calif. : Sage, c1999.
Edition 2nd ed.


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 BJL 5th Floor  q HF 5415.3 B3  8 WEEK LOAN  AVAILABLE
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Descript 537p.
Edition 2nd ed.
Note "Published in cooperation with the Association for Consumer Research."
ISBN 076191000X (cloth)
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Author Bearden, William O., 1945-
Subject Marketing research.
Consumer behavior -- Research.
Alt author Netemeyer, Richard G., 1956-
Descript 537p.
Edition 2nd ed.
Note "Published in cooperation with the Association for Consumer Research."
ISBN 076191000X (cloth)
Author Bearden, William O., 1945-
Subject Marketing research.
Consumer behavior -- Research.
Alt author Netemeyer, Richard G., 1956-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.3 B3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5415.3 B3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5415.3 B3  8 WEEK LOAN  AVAILABLE

Subject Marketing research.
Consumer behavior -- Research.
Descript 537p.
Note "Published in cooperation with the Association for Consumer Research."
Alt author Netemeyer, Richard G., 1956-
ISBN 076191000X (cloth)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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