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Title Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.
Publication Info Mahwah, N.J. : L. Erlbaum, 2001.


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 BJL Reading Room 1st floor HDC  HF 5415.32 U5  4 WEEK LOAN  AVAILABLE
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Descript 447p.
ISBN 080581731X
0805817301
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Subject Consumer behavior.
Marketing -- Management.
Alt author Reynolds, Thomas J., 1947-
Olson, Jerry C., 1944-
Descript 447p.
ISBN 080581731X
0805817301
Subject Consumer behavior.
Marketing -- Management.
Alt author Reynolds, Thomas J., 1947-
Olson, Jerry C., 1944-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 U5  4 WEEK LOAN  AVAILABLE

Subject Consumer behavior.
Marketing -- Management.
Descript 447p.
Alt author Reynolds, Thomas J., 1947-
Olson, Jerry C., 1944-
ISBN 080581731X
0805817301
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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