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Mark   Media Year
HF5415.2 .M35543 2017 : Marketing metrics; Online materials     
      Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Online materials  EBOOKS 2017
HF 5415.2 M4 : Statistics for marketing and consumer research / Mario Mazzocchi.; BJL     
      Statistics for marketing and consumer research / Mario Mazzocchi. BJL  BOOK 2008
HF 5415.2 M9 : Applied marketing research / Luiz Moutinho, Martin Evans.; BJL     
      Applied marketing research / Luiz Moutinho, Martin Evans. BJL  BOOK 1992
HF 5415.2 N6    
      Nielsen marketing services. BJL  BOOK 1969
      Publications on Nielsen marketing services. BJL  BOOK 1969
HF 5415.2 P2 : Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan.; BJL     
      Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. BJL  BOOK 2003
HF 5415.2 P8 : The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter.; BJL     
      The handbook of online and social media research : tools and techniques for market researchers / Ray BJL  BOOK 2010
HF 5415.2 P9    
      Essentials of marketing research. BJL  BOOK 1999
      Essentials of marketing research. BJL  BOOK 2003
      Principles of marketing research / edited by Richard P. Bagozzi. BJL  BOOK 1994
HF 5415.2 Q1    
      Qualitative marketing research / David Carson ... [el al.]. BJL  BOOK 2001
      Quantitative methods in marketing / Graham Hooley and Michael Hussey, [editors]. BJL  BOOK 1999
HF 5415.2 R6 : Market research in action / Michael Roe.; BJL     
      Market research in action / Michael Roe. BJL  BOOK 2004
HF 5415.2 R8 : Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch.; BJL     
      Bayesian statistics and marketing / Peter E. Rossi, Greg Allenby, Rob McCulloch. BJL  BOOK c2005
HF 5415.2 S3 : Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen.; BJL     
      Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. BJL  BOOK 2006
HF 5415.2 S5    
      Marketing research : an aid to decision making. BJL  BOOK 1999
      Marketing research : an aid to decision making. BJL  BOOK c2002
HF 5415.2 S6    
      The art & science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher. BJL  BOOK c2004
      Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher. BJL  BOOK 2001
HF 5415.2 T9 : Marketing research / by D.S. Tull and D.I. Hawkins.; BJL     
      Marketing research / by D.S. Tull and D.I. Hawkins. BJL  BOOK 1980
HF 5415.2 W3 : Understanding and designing market research / John R. Webb.; BJL     
      Understanding and designing market research / John R. Webb. BJL  BOOK 2002
HF 5415.2 W7 : Marketing research : an integrated approach.; BJL     
      Marketing research : an integrated approach. BJL  BOOK 2003
HF 5415.2 Z6    
      Essentials of marketing research. BJL  BOOK c2003
      Exploring marketing research. BJL  BOOK c2003
HF5415.3 : The journal of consumer research [electronic resource].; Online materials     
      The journal of consumer research [electronic resource]. Online materials  EJOURNALS 1974
HF 5415.3 A4 : The young in France.; BJL     
      The young in France. BJL  BOOK 1965
HF 5415.3 A5 : Computer simulation of competitive market response.; BJL     
      Computer simulation of competitive market response. BJL  BOOK 1967
HF 5415.3 B3 / q : Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.; BJL     
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / Wil BJL  BOOK c1999
HF 5415.3 B7    
      Questionnaire design : how to plan, structure and write survey material for effective market research BJL  BOOK 2004
      Questionnaire design : how to plan, structure and write survey material for effective market research BJL  BOOK 2008
HF 5415.3 B8 : Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Vol.4 / Gordon C. Bruner II, Paul J. Hensel, Karen E. James.; BJL     
      Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. BJL  BOOK c2005
HF 5415.3 C4 : Modular decision analysis : an introduction.; BJL     
      Modular decision analysis : an introduction. BJL  BOOK 1975
HF 5415.3 C8 : Gender issues and consumer behavior / Janeen Arnold Costa, editor.; BJL     
      Gender issues and consumer behavior / Janeen Arnold Costa, editor. BJL  BOOK 1994
HF 5415.3 D5 : Handbook of consumer motivations : the psychology of the world of objects.; BJL     
      Handbook of consumer motivations : the psychology of the world of objects. BJL  BOOK 1964
HF 5415.3 G9 : Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adrian Furnham.; BJL     
      Children as consumers : a psychological analysis of the young people's market / Barrie Gunter and Adr BJL  BOOK 1998
HF 5415.3 H2    
      Handbook for the teaching of economic and consumer psychology / edited by Paul Webley, Catherine M. W BJL  BOOK 1999
      Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [ed BJL  BOOK c2011
HF 5415.3 H6 : Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. Holbrook.; BJL     
      Postmodern consumer research : the study of consumption as text / Elizabeth C. Hirschman, Morris B. H BJL  BOOK 1992
HF 5415.3 H7 : Consumer research : introspective essays on the study of consumption.; BJL     
      Consumer research : introspective essays on the study of consumption. BJL  BOOK 1995
HF 5415.3 I7 : New commodities and consumer behaviour.; BJL     
      New commodities and consumer behaviour. BJL  BOOK 1972
HF 5415.3 J9 : Anticipations and purchases : an analysis of consumer behavior.; BJL     
      Anticipations and purchases : an analysis of consumer behavior. BJL  BOOK 1964
HF 5415.3 M4 : Conspicuous consumption : a study of exceptional consumer behaviour.; BJL     
      Conspicuous consumption : a study of exceptional consumer behaviour. BJL  BOOK 1981
HF 5415.3 P4 : Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.; BJL     
      Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson. BJL  BOOK c2005
HF 5415.3 S4 : The joyless economy : an inquiry into human satisfation and consumer dissatisfaction.; BJL     
      The joyless economy : an inquiry into human satisfation and consumer dissatisfaction. BJL  BOOK 1976
HF 5415.3 W4 : Building brands & believers : how to connect with consumers using archetypes.; BJL     
      Building brands & believers : how to connect with consumers using archetypes. BJL  BOOK 2002
HF 5415.3 Y3 : Consumer behaviour in China : customer satisfaction and cultural values.; BJL     
      Consumer behaviour in China : customer satisfaction and cultural values. BJL  BOOK 1994
HF5415.32    
      Cheap : the real cost of the global trend for bargains, discounts & customer choice / David Bosshart. BJL  BOOK 2006
      Consumer kids : how big business is grooming our children for profit / Ed Mayo and Agnes Nairn. BJL  BOOK c2009
      Consumer psychology : a study guide to qualitative research methods. Online materials  EBOOKS 2016
      Consuming kids : protecting our children from the onslaught of marketing and advertising / Susan Linn BJL  BOOK c2005
HF 5415.32 A1 : What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, with Robert H. Reiher.; BJL     
      What kids buy and why : the psychology of marketing to kids / Dan S. Acuff, with Robert H. Reiher. BJL  BOOK c1997
HF5415.32 .A246 2005 : Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & Robert H. Reiher.; BJL     
      Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & R BJL  BOOK c2005
HF 5415.32 A7 : Consumers / Eric Arnould, Linda Price, George Zinkhan.; BJL     
      Consumers / Eric Arnould, Linda Price, George Zinkhan. BJL  BOOK c2004
HF 5415.32 A8 : Consumer behavior : a strategic approach.; BJL     
      Consumer behavior : a strategic approach. BJL  BOOK 2003
HF 5415.32 A9 : The authority of the consumer / edited by Russell Keat, Nigel Whiteley and Nicholas Abercrombie.; BJL     
      The authority of the consumer / edited by Russell Keat, Nigel Whiteley and Nicholas Abercrombie. BJL  BOOK 1994
HF5415.32 .B58 2016 : Consumer behaviour.; BJL     
      Consumer behaviour. BJL  BOOK 2016
HF 5415.32 B6    
      Cases in consumer behavior / by R.D. Blackwell, J.F. Engel, D.T. Kollat. BJL  BOOK 1969
      Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. BJL  BOOK 2001
      Consumer behavior. BJL  BOOK c2006
HF 5415.32 B8 : Consumer behavior in theory and in action.; BJL     
      Consumer behavior in theory and in action. BJL  BOOK 1970
HF 5415.32 C7    
      Commercial cultures : economies, practices, spaces / edited by Peter Jackson... [et al.]. BJL  BOOK 2000
      Consumer behavior : human pursuit of happiness in the world of goods. BJL  BOOK c2013
      Consumer research : postcards from the edge / edited by Stephen Brown and Darach Turley. BJL  BOOK 1997
      Consumer value : a framework for analysis and research / edited by Morris B. Holbrook. BJL  BOOK 1999
      Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Ala BJL  BOOK 1990
HF 5415.32 C8 : The sociology of consumption : an introduction.; BJL     
      The sociology of consumption : an introduction. BJL  BOOK 1997
HF 5415.32 D3 : Creating ever-cool : a marketer's guide to a kid's heart.; BJL     
      Creating ever-cool : a marketer's guide to a kid's heart. BJL  BOOK 1997
HF 5415.32 E1    
      Changing consumer behaviour. BJL  BOOK 1990
      Consumer behaviour : advances and applications in marketing. BJL  BOOK 1997
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