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Author Van Praet, Douglas.
Title Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet.
Publication Info Basingstoke : Palgrave Macmillan, 2012.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 V2  4 WEEK LOAN  AVAILABLE
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Descript 274p.
ISBN 9780230341791 (hbk.)
0230341799 (hbk.)
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Author Van Praet, Douglas.
Subject Branding (Marketing)
Brand name products.
Consumer behavior -- Psychological aspects.
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal perception.
Cognitive neuroscience.
Descript 274p.
ISBN 9780230341791 (hbk.)
0230341799 (hbk.)
Author Van Praet, Douglas.
Subject Branding (Marketing)
Brand name products.
Consumer behavior -- Psychological aspects.
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal perception.
Cognitive neuroscience.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 V2  4 WEEK LOAN  AVAILABLE

Subject Branding (Marketing)
Brand name products.
Consumer behavior -- Psychological aspects.
Marketing -- Psychological aspects.
Subliminal advertising.
Subliminal perception.
Cognitive neuroscience.
Descript 274p.
ISBN 9780230341791 (hbk.)
0230341799 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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