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Author Solomon, Michael R.
Title Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg.
Alternative Title Consumer behavior : a European perspective
Publisher Harlow, England : Pearson, 2016.
Edition Sixth Edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.33 E8 S6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.33 E8 S6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.33 E8 S6  4 WEEK LOAN  AVAILABLE
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Descript xxv, 706 pages : illustrations (colour) ; 27 cm
Content text
Media unmediated
Carrier volume
Edition Sixth Edition.
Note Previous edition: 2014.
Contents Preface -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers -- Glossary -- Indexes.
ISBN 9781292116723
1292116722
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Author Solomon, Michael R.
Subject Consumer behavior -- Europe.
Alt author Bamossy, Gary J., 1949-
Askegaard, Søren.
Hogg, Margaret K.
Alternative Title Consumer behavior : a European perspective
Descript xxv, 706 pages : illustrations (colour) ; 27 cm
Content text
Media unmediated
Carrier volume
Edition Sixth Edition.
Note Previous edition: 2014.
Contents Preface -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers -- Glossary -- Indexes.
ISBN 9781292116723
1292116722
Author Solomon, Michael R.
Subject Consumer behavior -- Europe.
Alt author Bamossy, Gary J., 1949-
Askegaard, Søren.
Hogg, Margaret K.
Alternative Title Consumer behavior : a European perspective
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.33 E8 S6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.33 E8 S6  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.33 E8 S6  4 WEEK LOAN  AVAILABLE

Subject Consumer behavior -- Europe.
Descript xxv, 706 pages : illustrations (colour) ; 27 cm
Content text
Media unmediated
Carrier volume
Note Previous edition: 2014.
Contents Preface -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers -- Glossary -- Indexes.
Alt author Bamossy, Gary J., 1949-
Askegaard, Søren.
Hogg, Margaret K.
ISBN 9781292116723
1292116722
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