HF 5415.32 U5 : Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.; BJL
2001
1
HF 5415.32 V2 : Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet.; BJL
2012
1
HF 5415.32 W1 : Understanding green consumer behaviour : a qualitative cognitive approach.; BJL
HF 5415.33 U5 S7 : Educating the consumer : a history of the marriage of schools, advertising, and media / Joel Spring.; BJL
c2003
1
HF 5415.33 U6 H3 : Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.; BJL
2003
1
HF 5415.33 Y8 P3 : Bought & sold : living and losing the good life in socialist Yugoslavia / Patrick Hyder Patterson.; BJL
2011
1
HF 5415.332 C45 B9 : The material child : growing up in consumer culture / David Buckingham.; BJL
2011
1
HF 5415.335 H5 : How to measure customer satisfaction / Nigel Hill, John Brierley and Rob MacDougall.; BJL
c2003
1
HF 5415.335 H6 : Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander.; BJL
c2000
1
HF 5415.335 J6 : Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson.; BJL
2000
1
HF 5415.335 K2 : The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.; BJL
c2001
1
HF 5415.335 M9 : Measuring customer satisfaction : hot buttons and other measurement issues.; BJL
c1999
1
HF 5415.335 N3 : Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco.; BJL