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Record:
Author
Sutherland, Max.
Title
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Publication Info
Crows Nest, N.S.W. : Allen & Unwin, 2008.
Edition
Rev. 3rd international ed.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5801 S9
4 WEEK LOAN
AVAILABLE
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Descript
366p.
Edition
Rev. 3rd international ed.
Note
Previous ed.: St. Leonards, NSW: Allen & Unwin, 2000.
ISBN
1741755999 (pbk.)
9781741755992 (pbk.)
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Author
Sutherland, Max.
Subject
Advertising.
Advertising -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Attitudes.
Descript
366p.
Edition
Rev. 3rd international ed.
Note
Previous ed.: St. Leonards, NSW: Allen & Unwin, 2000.
ISBN
1741755999 (pbk.)
9781741755992 (pbk.)
Author
Sutherland, Max.
Subject
Advertising.
Advertising -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Attitudes.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5801 S9
4 WEEK LOAN
AVAILABLE
Subject
Advertising.
Advertising -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Attitudes.
Descript
366p.
Note
Previous ed.: St. Leonards, NSW: Allen & Unwin, 2000.
ISBN
1741755999 (pbk.)
9781741755992 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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Persistent link to this item
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