|
|
|
|
HF 5823 E9 : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.; BJL
|
|
|
|
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
BJL
|
BOOK
|
1999
|
|
|
HF 5823 H1
|
|
|
|
Advertising & promotion.
BJL
|
BOOK
|
2015
|
|
Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
BJL
|
BOOK
|
2010
|
|
Advertising and promotion : communicating brands.
BJL
|
BOOK
|
2005
|
|
|
HF 5823 H3 : A handbook of advertising techniques.; BJL
|
|
|
|
A handbook of advertising techniques.
BJL
|
BOOK
|
1987
|
|
|
HF 5823 H8
|
|
|
|
How advertising works : the role of research / edited by John Philip Jones.
BJL
|
BOOK
|
1998
|
|
How to plan advertising / edited by Alan Cooper.
BJL
|
BOOK
|
1997
|
|
|
HF 5823 I6 : International advertising : realities and myths / edited by John Philip Jones.; BJL
|
|
|
|
International advertising : realities and myths / edited by John Philip Jones.
BJL
|
BOOK
|
2000
|
|
|
HF 5823 J4 : Advertising.; BJL
|
|
|
|
Advertising.
BJL
|
BOOK
|
2000
|
|
|
HF 5823 J7 : Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.; BJL
|
|
|
|
Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
BJL
|
BOOK
|
c2004
|
|
|
HF 5823 K6
|
|
|
|
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
BJL
|
BOOK
|
2002
|
|
Kleppner's advertising procedure.
BJL
|
BOOK
|
2010
|
|
|
HF 5823 L2
|
|
|
|
Advertising administration : principles and practice.
BJL
|
BOOK
|
1931
|
|
Advertising by design : generating and designing creative ideas across media / Robin Landa.
BJL
|
BOOK
|
2010
|
|
|
HF 5823 M7 : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.; BJL
|
|
|
|
Advertising worldwide : concepts, theories and practice of international, multinational and global ad
BJL
|
BOOK
|
1994
|
|
|
HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL
|
|
|
|
Ad worlds : brands, media, audiences.
BJL
|
BOOK
|
1999
|
|
|
HF 5823 O3
|
|
|
|
Ogilvy on advertising / David Ogilvy.
BJL
|
BOOK
|
1995
|
|
Ogilvy on advertising / David Ogilvy.
BJL
|
BOOK
|
2007
|
|
|
HF 5823 P8 : The Practice of advertising / edited by Norman Hart.; BJL
|
|
|
|
The Practice of advertising / edited by Norman Hart.
BJL
|
BOOK
|
1995
|
|
|
HF 5823 P9 / q : Kribbeln im Kopf. English; BJL
|
|
|
|
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
BJL
|
BOOK
|
2008
|
|
|
HF 5823 R5 : The fall of advertising and the rise of PR / Al Ries and Laura Ries.; BJL
|
|
|
|
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
BJL
|
BOOK
|
2002
|
|
|
HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL
|
|
|
|
How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.
BJL
|
BOOK
|
2003
|
|
|
HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL
|
|
|
|
The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
BJL
|
BOOK
|
2007
|
|
|
HF 5823 S3
|
|
|
|
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
BJL
|
BOOK
|
c1995
|
|
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
BJL
|
BOOK
|
c1999
|
|
|
HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL
|
|
|
|
Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisin
BJL
|
BOOK
|
c2004
|
|
|
HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL
|
|
|
|
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
BJL
|
BOOK
|
2009
|
|
|
HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL
|
|
|
|
Effective advertising : understanding when, how, and why advertising works.
BJL
|
BOOK
|
c2004
|
|
|
HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL
|
|
|
|
Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
BJL
|
BOOK
|
2004
|
|
|
HF 5823 W4
|
|
|
|
Advertising & IMC : principles & practice.
BJL
|
BOOK
|
2012
|
|
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
BJL
|
BOOK
|
c2003
|
|
Advertising : principles & practice.
BJL
|
BOOK
|
2008
|
|
|
HF 5823 W5
|
|
|
|
Advertising / Roderick White.
BJL
|
BOOK
|
c2000
|
|
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scot
BJL
|
BOOK
|
c2003
|
|
|
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL
|
|
|
|
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites /
BJL
|
BOOK
|
2010
|
|
|
HF 5825 D7 : Creative strategy in advertising; BJL
|
|
|
|
Creative strategy in advertising
BJL
|
BOOK
|
c2011
|
|
|
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL
|
|
|
|
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
BJL
|
BOOK
|
c2001
|
|
|
HF 5825 M9 : Words in ads.; BJL
|
|
|
|
Words in ads.
BJL
|
BOOK
|
1994
|
|
|
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL
|
|
|
|
Recruitment advertising : a handbook of methods and procedures.
BJL
|
BOOK
|
1971
|
|
|
HF 5826.5 A2 : Media planning.; BJL
|
|
|
|
Media planning.
BJL
|
BOOK
|
1977
|
|
|
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL
|
|
|
|
The communications challenge : a practical guide to media neutral planning / edited by Julian Saunder
BJL
|
BOOK
|
2004
|
|
|
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL
|
|
|
|
Digital advertising / Andrew McStay.
BJL
|
BOOK
|
2016
|
|
|
HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL
|
|
|
|
Advanced media planning / by John R. Rossiter and Peter J. Danaher.
BJL
|
BOOK
|
c1998
|
|
|
HF 5826.5 S6
|
|
|
|
Advertising media planning / Jack Z. Sissors and Roger B. Baron.
BJL
|
BOOK
|
c2002
|
|
Advertising media planning / Jack Z. Sissors and Roger Baron.
BJL
|
BOOK
|
2010
|
|
|
HF 5826.5 S9 : Media planning : a practical guide.; BJL
|
|
|
|
Media planning : a practical guide.
BJL
|
BOOK
|
c1996
|
|
|
HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL
|
|
|
|
The advertising business : operations, creativity, media planning, integrated communications / edited
BJL
|
BOOK
|
1999
|
|
|
HF 5827 F6 : Pictorial metaphor in advertising.; BJL
|
|
|
|
Pictorial metaphor in advertising.
BJL
|
BOOK
|
1998
|
|
|
HF 5827 G6 : The assault on childhood.; BJL
|
|
|
|
The assault on childhood.
BJL
|
BOOK
|
1970
|
|
|
HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL
|
|
|
|
Advertising,competition and market conduct in oligopoly over time : an econometric investigation in W
BJL
|
BOOK
|
1976
|
|
|
HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL
|
|
|
|
Social communication in advertising : persons, products & images of well-being / William Leiss, Steph
BJL
|
BOOK
|
1990
|
|
|
HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL
|
|
|
|
European advertising strategies : the profiles and policies of multinational companies operating in E
BJL
|
BOOK
|
1992
|
|
|
HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL
|
|
|
|
Images incorporated : advertising as industry and ideology.
BJL
|
BOOK
|
1989
|
|
|
HF 5827 T1 : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; BJL
|
|
|
|
Advertising language : a pragmatic approach to advertisements in Britain and Japan.
BJL
|
BOOK
|
1994
|
|
|
HF 5827 V5 : The language of advertising.; BJL
|
|
|
|
The language of advertising.
BJL
|
BOOK
|
1985
|
|
|
HF 5827 W7 : Advertising and the community / ed. A.Wilson.; BJL
|
|
|
|
Advertising and the community / ed. A.Wilson.
BJL
|
BOOK
|
1968
|
|
|
HF 5827.2 R5 : Positioning : the battle for your mind / Al Ries, Jack Trout.; BJL
|
|
|
|
Positioning : the battle for your mind / Al Ries, Jack Trout.
BJL
|
BOOK
|
c2001
|
|
|
HF 5827.6 G7 : Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.; BJL
|
|
|
|
Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.
BJL
|
BOOK
|
2008
|
|
|
HF 5827.85 D2 : Living up to the Ads : gender fictions of the 1920s.; BJL
|
|
|
|
Living up to the Ads : gender fictions of the 1920s.
BJL
|
BOOK
|
2000
|
|
|
HF 5827.85 G6 / q : Gender advertisements / Erving Goffman.; BJL
|
|
|
|
Gender advertisements / Erving Goffman.
BJL
|
BOOK
|
1979
|
|
|
HF 5827.85 S5
|
|
|
|
Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.
BJL
|
BOOK
|
2003
|
|
Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel
BJL
|
BOOK
|
c2006
|
|
