HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL
Ad worlds : brands, media, audiences.
BJL
BOOK
1999
HF 5823 O3
Ogilvy on advertising / David Ogilvy.
BJL
BOOK
1995
Ogilvy on advertising / David Ogilvy.
BJL
BOOK
2007
HF 5823 P8 : The Practice of advertising / edited by Norman Hart.; BJL
The Practice of advertising / edited by Norman Hart.
BJL
BOOK
1995
HF 5823 P9 / q : Kribbeln im Kopf. English; BJL
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
BJL
BOOK
2008
HF 5823 R5 : The fall of advertising and the rise of PR / Al Ries and Laura Ries.; BJL
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
BJL
BOOK
2002
HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL
How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.
BJL
BOOK
2003
HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL
The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
BJL
BOOK
2007
HF 5823 S3
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
BJL
BOOK
c1995
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
BJL
BOOK
c1999
HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL
Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertisin
BJL
BOOK
c2004
HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
BJL
BOOK
2009
HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL
Effective advertising : understanding when, how, and why advertising works.
BJL
BOOK
c2004
HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL
Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
BJL
BOOK
2004
HF 5823 W4
Advertising & IMC : principles & practice.
BJL
BOOK
2012
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
BJL
BOOK
c2003
Advertising : principles & practice.
BJL
BOOK
2008
HF 5823 W5
Advertising / Roderick White.
BJL
BOOK
c2000
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scot
BJL
BOOK
c2003
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites /
BJL
BOOK
2010
HF 5825 D7 : Creative strategy in advertising; BJL
Creative strategy in advertising
BJL
BOOK
c2011
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
BJL
BOOK
c2001
HF 5825 M9 : Words in ads.; BJL
Words in ads.
BJL
BOOK
1994
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL
Recruitment advertising : a handbook of methods and procedures.
BJL
BOOK
1971
HF 5826.5 A2 : Media planning.; BJL
Media planning.
BJL
BOOK
1977
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL
The communications challenge : a practical guide to media neutral planning / edited by Julian Saunder
BJL
BOOK
2004
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL
Digital advertising / Andrew McStay.
BJL
BOOK
2016
HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL
Advanced media planning / by John R. Rossiter and Peter J. Danaher.
BJL
BOOK
c1998
HF 5826.5 S6
Advertising media planning / Jack Z. Sissors and Roger B. Baron.
BJL
BOOK
c2002
Advertising media planning / Jack Z. Sissors and Roger Baron.
BJL
BOOK
2010
HF 5826.5 S9 : Media planning : a practical guide.; BJL
Media planning : a practical guide.
BJL
BOOK
c1996
HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL
The advertising business : operations, creativity, media planning, integrated communications / edited
BJL
BOOK
1999
HF 5827 F6 : Pictorial metaphor in advertising.; BJL
Pictorial metaphor in advertising.
BJL
BOOK
1998
HF 5827 G6 : The assault on childhood.; BJL
The assault on childhood.
BJL
BOOK
1970
HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL
Advertising,competition and market conduct in oligopoly over time : an econometric investigation in W
BJL
BOOK
1976
HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL
Social communication in advertising : persons, products & images of well-being / William Leiss, Steph
BJL
BOOK
1990
HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL
European advertising strategies : the profiles and policies of multinational companies operating in E
BJL
BOOK
1992
HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL
Images incorporated : advertising as industry and ideology.
BJL
BOOK
1989
HF 5827 T1 : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; BJL
Advertising language : a pragmatic approach to advertisements in Britain and Japan.
BJL
BOOK
1994
HF 5827 V5 : The language of advertising.; BJL
The language of advertising.
BJL
BOOK
1985
HF 5827 W7 : Advertising and the community / ed. A.Wilson.; BJL
Advertising and the community / ed. A.Wilson.
BJL
BOOK
1968
HF 5827.2 R5 : Positioning : the battle for your mind / Al Ries, Jack Trout.; BJL
Positioning : the battle for your mind / Al Ries, Jack Trout.
BJL
BOOK
c2001
HF 5827.6 G7 : Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.; BJL
Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.
BJL
BOOK
2008
HF 5827.85 D2 : Living up to the Ads : gender fictions of the 1920s.; BJL
Living up to the Ads : gender fictions of the 1920s.
BJL
BOOK
2000
HF 5827.85 G6 / q : Gender advertisements / Erving Goffman.; BJL
Gender advertisements / Erving Goffman.
BJL
BOOK
1979
HF 5827.85 S5
Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.
BJL
BOOK
2003
Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel
BJL
BOOK
c2006
HF 5827.9 P9 : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.; BJL
The psychology of entertainment media : blurring the lines between entertainment and persuasion / edi
BJL
BOOK
c2012
HF 5827.95 G5 : Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you.; BJL
Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your c
BJL
BOOK
c2001
HF 5827.95 M6 : The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner, Virginia Devine.; BJL
The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan
BJL
BOOK
1999
HF 5827.95 R8 : The anatomy of buzz : how to create word-of-mouth marketing.; BJL
The anatomy of buzz : how to create word-of-mouth marketing.
BJL
BOOK
2002
HF 5827.95 S4 : Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.; BJL
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.
BJL
BOOK
c2009
HF 5827.95 S5 : The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth.; BJL
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mou
BJL
BOOK
2001
HF 5831 A2 / q : Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards Authority.; BJL
Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards
BJL
BOOK
1990
HF 5832 M6 : The affluent sheep.; BJL
The affluent sheep.
BJL
BOOK
1963
HF 5832 W6 : The day the pigs refused to be driven to market : advertising and the consumer revolution.; BJL
The day the pigs refused to be driven to market : advertising and the consumer revolution.
BJL
BOOK
1972
HF 5833 H2 : Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union,Poland Hungary and Jugoslavia.; BJL
Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union,Poland
BJL
BOOK
1974