HF 5823 W4
Advertising & IMC : principles & practice.
BJL
BOOK
2012
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
BJL
BOOK
c2003
Advertising : principles & practice.
BJL
BOOK
2008
HF5823 .W416 2002eb : Developing advertising with qualitative market research [electronic resource] / Judith Wardle.; Online materials
Developing advertising with qualitative market research [electronic resource] / Judith Wardle.
Online materials
EBOOKS
2002
HF 5823 W5
Advertising / Roderick White.
BJL
BOOK
c2000
Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scot
BJL
BOOK
c2003
HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites /
BJL
BOOK
2010
HF 5825 D7 BJL
Creative strategy in advertising
BJL
BOOK
c2011
HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
BJL
BOOK
c2001
HF5825 .K73 2005 : Writing copy for dummies / Jonathan Kranz.; Online materials
Writing copy for dummies / Jonathan Kranz.
Online materials
EBOOKS
c2005
HF 5825 M9 : Words in ads.; BJL
Words in ads.
BJL
BOOK
1994
HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL
Recruitment advertising : a handbook of methods and procedures.
BJL
BOOK
1971
HF 5826.5 A2 : Media planning.; BJL
Media planning.
BJL
BOOK
1977
HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL
The communications challenge : a practical guide to media neutral planning / edited by Julian Saunder
BJL
BOOK
2004
HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL
Digital advertising / Andrew McStay.
BJL
BOOK
2016
HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL
Advanced media planning / by John R. Rossiter and Peter J. Danaher.
BJL
BOOK
c1998
HF 5826.5 S6
Advertising media planning / Jack Z. Sissors and Roger B. Baron.
BJL
BOOK
c2002
Advertising media planning / Jack Z. Sissors and Roger Baron.
BJL
BOOK
2010
HF 5826.5 S9 : Media planning : a practical guide.; BJL
Media planning : a practical guide.
BJL
BOOK
c1996
HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL
The advertising business : operations, creativity, media planning, integrated communications / edited
BJL
BOOK
1999
HF 5827 F6 : Pictorial metaphor in advertising.; BJL
Pictorial metaphor in advertising.
BJL
BOOK
1998
HF 5827 G6 : The assault on childhood.; BJL
The assault on childhood.
BJL
BOOK
1970
HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL
Advertising,competition and market conduct in oligopoly over time : an econometric investigation in W
BJL
BOOK
1976
HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL
Social communication in advertising : persons, products & images of well-being / William Leiss, Steph
BJL
BOOK
1990
HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL
European advertising strategies : the profiles and policies of multinational companies operating in E
BJL
BOOK
1992
HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL
Images incorporated : advertising as industry and ideology.
BJL
BOOK
1989
HF 5827 T1 : Advertising language : a pragmatic approach to advertisements in Britain and Japan.; BJL
Advertising language : a pragmatic approach to advertisements in Britain and Japan.
BJL
BOOK
1994
HF 5827 V5 : The language of advertising.; BJL
The language of advertising.
BJL
BOOK
1985
HF 5827 W7 : Advertising and the community / ed. A.Wilson.; BJL
Advertising and the community / ed. A.Wilson.
BJL
BOOK
1968
HF 5827.2 R5 : Positioning : the battle for your mind / Al Ries, Jack Trout.; BJL
Positioning : the battle for your mind / Al Ries, Jack Trout.
BJL
BOOK
c2001
HF 5827.6 G7 : Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.; BJL
Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.
BJL
BOOK
2008
HF 5827.85 D2 : Living up to the Ads : gender fictions of the 1920s.; BJL
Living up to the Ads : gender fictions of the 1920s.
BJL
BOOK
2000
HF 5827.85 G6 / q : Gender advertisements / Erving Goffman.; BJL
Gender advertisements / Erving Goffman.
BJL
BOOK
1979
HF 5827.85 S5
Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.
BJL
BOOK
2003
Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacquel
BJL
BOOK
c2006
HF 5827.9 P9 : The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.; BJL
The psychology of entertainment media : blurring the lines between entertainment and persuasion / edi
BJL
BOOK
c2012
HF 5827.95 G5 : Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you.; BJL
Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your c
BJL
BOOK
c2001
HF 5827.95 M6 : The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner, Virginia Devine.; BJL
The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan
BJL
BOOK
1999
HF5827.95 .M68 2009 : The seven principles of WOM and buzz marketing [electronic resource] : crossing the tipping point / Panos Mourdoukoutas, George J. Siomkos.; Online materials
The seven principles of WOM and buzz marketing [electronic resource] : crossing the tipping point / P
Online materials
EBOOKS
c2009
HF5827.95 .O38 2009eb : Ripple effect [electronic resource] : how empowered involvement drives word of mouth / Martin Oetting; with a foreword by Prof. Frank Jacob.; Online materials
Ripple effect [electronic resource] : how empowered involvement drives word of mouth / Martin Oetting
Online materials
EBOOKS
c2009
HF 5827.95 R8 : The anatomy of buzz : how to create word-of-mouth marketing.; BJL
The anatomy of buzz : how to create word-of-mouth marketing.
BJL
BOOK
2002
HF 5827.95 S4 : Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.; BJL
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.
BJL
BOOK
c2009
HF 5827.95 S5 : The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth.; BJL
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mou
BJL
BOOK
2001
HF5828.2 .P47 2011 : Pervasive advertising [electronic resource] / Jörg Müller, Florian Alt, Daniel Michelis, editors.; Online materials
Pervasive advertising [electronic resource] / Jörg Müller, Florian Alt, Daniel Michelis, editors.
Online materials
EBOOKS
2011
HF 5831 A2 / q : Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards Authority.; BJL
Herself appraised : the treatment of women in advertisements : a study / by the Advertising Standards
BJL
BOOK
1990
HF 5832 M6 : The affluent sheep.; BJL
The affluent sheep.
BJL
BOOK
1963
HF 5832 W6 : The day the pigs refused to be driven to market : advertising and the consumer revolution.; BJL
The day the pigs refused to be driven to market : advertising and the consumer revolution.
BJL
BOOK
1972
HF 5833 H2 : Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union,Poland Hungary and Jugoslavia.; BJL
Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union,Poland
BJL
BOOK
1974
HF5837 : PROMO Online [electronic resource].; Online materials
PROMO Online [electronic resource].
Online materials
EJOURNALS
HF 5837 L9 / q : Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian.; BJL
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction b
BJL
BOOK
2006
HF 5837 P2
Advertising campaign strategy : a guide to marketing communication plans.
BJL
BOOK
2000
Advertising campaign strategy : a guide to marketing communication plans.
BJL
BOOK
c2004
Advertising campaign strategy : a guide to marketing communication plans.
BJL
BOOK
c2006
Advertising campaign strategy : a guide to marketing communication plans.
BJL
BOOK
2015
HF5837 .P76 : PROMO (Danbury, Conn.); Online materials
PROMO [electronic resource].
Online materials
EJOURNALS
HF 5837 S2 : Campaign planner for promotion and IMC / Shay Sayre.; BJL
Campaign planner for promotion and IMC / Shay Sayre.
BJL
BOOK
c2002
HF 5837 S4 / q : Promotion and integrated marketing communications.; BJL
Promotion and integrated marketing communications.
BJL
BOOK
c2002
HF 5837 S8 : Truth, lies, and advertising : the art of account planning.; BJL
Truth, lies, and advertising : the art of account planning.
BJL
BOOK
c1998
