LEADER 00000nam 2200253 4500
001 DAW09371685
008 070726s2008 enk b 001 0 eng d
020 0415354048
020 9780415354042
020 0415354056
020 9780415354059
040 StDuBDS|beng|cStDuBDS|dUk
050 00 PN1995.9.M29|bG73 2008
082 00 384.830973|222
100 1 Grainge, Paul,|d1972-
245 10 Brand Hollywood :|bselling entertainment in a global media
age /|cPaul Grainge.
260 London :|bRoutledge,|c2008.
300 xii, 212 p.
650 0 Motion pictures|zUnited States|xMarketing.
650 0 Corporate image.
650 0 Brand name products.
|