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Author Phillips, Andrea, 1974-
Title A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips.
Publication Info New York : McGraw-Hill, 2012.


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 BJL Reading Room 1st floor HDC  QA 76.76 I59 P5  4 WEEK LOAN  AVAILABLE
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Descript xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
ISBN 9780071791526 (hbk.)
0071791523 (hbk.)
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Author Phillips, Andrea, 1974-
Subject Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
Descript xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
ISBN 9780071791526 (hbk.)
0071791523 (hbk.)
Author Phillips, Andrea, 1974-
Subject Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  QA 76.76 I59 P5  4 WEEK LOAN  AVAILABLE

Subject Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
Descript xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
ISBN 9780071791526 (hbk.)
0071791523 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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