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Author Bian, Xuemei.
Title The role of product involvement, knowledge, and perceptions in explaining consumer purchase behaviour of counterfeits : direct and indirect effects / Xuemei Bian, Luiz Moutinho.
Publication Info Hull : University of Hull, 2008.



Descript 34 pages.
ISBN 9781906422059
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Author Bian, Xuemei.
Series Research memorandum (University of Hull. Business School) ; 77
Alt author Moutinho, Luiz.
Descript 34 pages.
ISBN 9781906422059
Author Bian, Xuemei.
Series Research memorandum (University of Hull. Business School) ; 77
Alt author Moutinho, Luiz.

Descript 34 pages.
Alt author Moutinho, Luiz.
ISBN 9781906422059

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