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Author Keller, Kevin Lane, 1956- author.
Title Strategic brand management : building, measuring, and managing brand equity.
Publisher Harlow, England : Pearson, [2020]
Copyright date ©2020
Edition Fifth edition / Kevin Lane Keller, Vanitha Swaminathan.
Global edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
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Descript 621 pages : illustrations (colour) ; 28 cm
Content text
Media unmediated
Carrier volume
Edition Fifth edition / Kevin Lane Keller, Vanitha Swaminathan.
Global edition.
Note Previous edition: 2013.
ISBN 9781292314969
1292314966
 Click on the terms below to find similar items in the catalogue
Author Keller, Kevin Lane, 1956- author.
Subject Brand name products -- Management.
Alt author Swaminathan, Vanitha, author.
Descript 621 pages : illustrations (colour) ; 28 cm
Content text
Media unmediated
Carrier volume
Edition Fifth edition / Kevin Lane Keller, Vanitha Swaminathan.
Global edition.
Note Previous edition: 2013.
ISBN 9781292314969
1292314966
Author Keller, Kevin Lane, 1956- author.
Subject Brand name products -- Management.
Alt author Swaminathan, Vanitha, author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD69.B7 K45  4 WEEK LOAN  AVAILABLE

Subject Brand name products -- Management.
Descript 621 pages : illustrations (colour) ; 28 cm
Content text
Media unmediated
Carrier volume
Note Previous edition: 2013.
Alt author Swaminathan, Vanitha, author.
ISBN 9781292314969
1292314966
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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