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Author Keller, Kevin Lane, 1956- author.
Title Strategic brand management : building, measuring, and managing brand equity.
Copyright date ©2020 Harlow, England : Pearson, [2020]
Edition Fifth edition / Kevin Lane Keller, Vanitha Swaminathan.
Global edition.


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Descript 621 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Descript 20190815
Edition Fifth edition / Kevin Lane Keller, Vanitha Swaminathan.
Global edition.
Note Previous edition: 2013.
3 concurrent user. UkHlHU
ISBN 9781292314990 (e-book)
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Author Keller, Kevin Lane, 1956- author.
Descript 621 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Descript 20190815
Edition Fifth edition / Kevin Lane Keller, Vanitha Swaminathan.
Global edition.
Note Previous edition: 2013.
3 concurrent user. UkHlHU
ISBN 9781292314990 (e-book)
Author Keller, Kevin Lane, 1956- author.

Descript 621 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Descript 20190815
Note Previous edition: 2013.
3 concurrent user. UkHlHU
ISBN 9781292314990 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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