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Mark   Media Year
HF5415.15 .A76 2010eb : User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold.; Online materials     
      User generated branding [electronic resource] : integrating user generated content into brand managem Online materials  EBOOKS 2010
HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL     
      Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus BJL  BOOK 2003
HF 5415.15 B1    
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 1998
      Product strategy and management / Michael Baker and Susan Hart. BJL  BOOK 2007
HF5415.15 .B45 2008 : International brand management of Chinese companies [electronic resource] : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.; Online materials     
      International brand management of Chinese companies [electronic resource] : case studies on the Chine Online materials  EBOOKS c2008
HF 5415.15 B8    
      Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He. BJL  BOOK 2014
      Strategic marketing : in the customer driven organization / Frank Bradley. BJL  BOOK 2003
HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL     
      Strategic brand management / Richard Elliott, Larry Percy. BJL  BOOK 2007
HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL     
      Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society. BJL  BOOK 1986
HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL     
      Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto BJL  BOOK c2003
HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL     
      Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / BJL  BOOK 2008
HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL     
      Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler. BJL  BOOK 2016
HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL     
      The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo BJL  BOOK c1999
HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL     
      Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. BJL  BOOK c2009
HF5415.15 .S26 2008eb : Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier.; Online materials     
      Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier. Online materials  EBOOKS c2008
HF5415.153    
      Brand strategy [electronic resource]. Online materials  EJOURNALS  
      From idea to profit : how to market innovative products and services / Adam Jolly. BJL  BOOK 2005
      GlobalData events [electronic resource]. Online materials  EJOURNALS  
      Journal of product & brand management [electronic resource]. Online materials  EJOURNALS  
3 additional entries    
HF 5415.153 B4 : Contagious / Jonah Berger.; BJL     
      Contagious / Jonah Berger. BJL  BOOK 2014
HF 5415.153 B5 : Managing innovation within networks.; BJL     
      Managing innovation within networks. BJL  BOOK 1992
HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL     
      Rolling out new products across international markets : causes of delays. BJL  BOOK 2004
HF 5415.153 C7    
      Winning at new products : accelerating the process from idea to launch. BJL  BOOK c1993
      Winning at new products : creating value through innovation / Robert G. Cooper. BJL  BOOK 2011
HF5415.153 .D47 2000 : Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.; Online materials     
      Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen. Online materials  EBOOKS 2000
HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL     
      Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover. BJL  BOOK 2014
HF5415.153 .G466 2003 : The evolution of new markets [electronic resource] / P.A. Geroski.; Online materials     
      The evolution of new markets [electronic resource] / P.A. Geroski. Online materials  EBOOKS 2003
HF5415.153 .H836 2008eb : Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis.; Online materials     
      Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis. Online materials  EBOOKS 2008
HF5415.153 .J655 2005 : From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.; Online materials     
      From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. Online materials  EBOOKS 2005
HF5415.153 .J675 : Journal of product & brand management (Online); Online materials     
      Journal of product & brand management [electronic resource]. Online materials  EJOURNALS  
HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL     
      Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. BJL  BOOK 2005
HF5415.153 .N43 2006 : New business for old Europe : product-service development, competitiveness and sustainability / edited by Arnold Tukker and Ursula Tischner.; Online materials     
      New business for old Europe : product-service development, competitiveness and sustainability / edite Online materials  EBOOKS c2006
HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL     
      New product development : a reader / edited by Susan Hart. BJL  BOOK 1996
HF5415.153 .O64 2016 : Open innovation [electronic resource] : academic and practical perspectives on the journey from idea to market / edited by Arthur B. Markman.; Online materials     
      Open innovation [electronic resource] : academic and practical perspectives on the journey from idea Online materials  EBOOKS 2016
HF5415.153 O673 2008eb : Disseminative capabilities [electronic resource] : a case study of collaborative product development in the automotive industry / Kay Oppat.; Online materials     
      Disseminative capabilities [electronic resource] : a case study of collaborative product development Online materials  EBOOKS 2008
HF5415.153 .S74 2010 : The product manager's toolkit [electronic resource] : methodologies, processes, and tasks in high-tech product management / Gabriel Steinhardt.; Online materials     
      The product manager's toolkit [electronic resource] : methodologies, processes, and tasks in high-tec Online materials  EBOOKS c2010
HF5415.153 .S754 2018 : The microeconomics of product innovation [electronic resource] / by Paul Stoneman (Emeritus Professor, University of Warwick, Coventry, UK), Eleonora Bartoloni (Italian National Institute of Statistics, Milan, Italy), Maurizio Baussola (Dipartimento di Scienze Econmiche e Sociali, Università Cattolica del Sacro Cuore, Piacenza, Italy).; Online materials     
      The microeconomics of product innovation [electronic resource] / by Paul Stoneman (Emeritus Professor Online materials  EBOOKS 2018
HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL     
      Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.]. BJL  BOOK 1996
HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL     
      The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jo BJL  BOOK 2005
HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL     
      Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Whe BJL  BOOK 1992
HF5415.155 : International journal of life cycle assessment (Online); Online materials     
      The international journal of life cycle assessment [electronic resource]. Online materials  EJOURNALS  
HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL     
      The economics of quality, grades, and brands. BJL  BOOK 1992
HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL     
      Auditing markets, products, and marketing plans. BJL  BOOK 2000
HF5415.2    
      Academy of Marketing Studies proceedings [electronic resource]. Online materials  EJOURNALS  
      Best practice in market research / edited by Peter Mouncey, Frank Wimmer. BJL  BOOK c2007
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi BJL  BOOK c2004
      EMBIN [electronic resource]. Online materials  EJOURNALS  
12 additional entries    
HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL     
      Advanced methods of marketing research / edited by Richard P. Bagozzi. BJL  BOOK 1994
HF 5415.2 A3    
      Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL  BOOK 2001
      Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL  BOOK 2004
HF5415.2.A486 2002 : Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need; Online materials     
      Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need Online materials  EBOOKS 2002
HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL     
      Introducing marketing research / Paul Baines, Bal Chansarkar. BJL  BOOK 2002
HF5415.2 .B49 2004 : The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.; Online materials     
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi Online materials  EBOOKS 2004
HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL     
      Forecasting sales with the personal computer : guidelines for marketing and sales managers. BJL  BOOK 1988
HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL     
      State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. BJL  BOOK c1998
HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL     
      Marketing research in practice / John Boyce. BJL  BOOK 2005
HF 5415.2 B8    
      Marketing research : tools & techniques / Nigel Bradley. BJL  BOOK c2007
      Marketing research : tools & techniques / Nigel Bradley. BJL  BOOK 2010
HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL     
      Marketing research / Alvin C. Burns, Ronald F. Bush. BJL  BOOK c2010
HF5415.2 .C487 2002eb : Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Chrzanowska].; Online materials     
      Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Ch Online materials  EBOOKS 2002
HF 5415.2 C5    
      Basic marketing research. BJL  BOOK 2001
      Basic marketing research. BJL  BOOK 2004
      Marketing research. BJL  BOOK 1986
      Marketing research. BJL  BOOK 2001
2 additional entries    
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