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Mark		Media	Year
	HF5415.15 .A76 2010eb : User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold.; Online materials
	User generated branding [electronic resource] : integrating user generated content into brand managem Online materials	EBOOKS	2010
	HF 5415.15 A9 : Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Austin & Jim Aitchison.; BJL
	Is anybody out there? : the new blueprint for marketing communications in the 21st century / Mark Aus BJL	BOOK	2003
	HF 5415.15 B1
	Product strategy and management / Michael Baker and Susan Hart. BJL	BOOK	1998
	Product strategy and management / Michael Baker and Susan Hart. BJL	BOOK	2007
	HF5415.15 .B45 2008 : International brand management of Chinese companies [electronic resource] : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets / Sandra Bell.; Online materials
	International brand management of Chinese companies [electronic resource] : case studies on the Chine Online materials	EBOOKS	c2008
	HF 5415.15 B8
	Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He. BJL	BOOK	2014
	Strategic marketing : in the customer driven organization / Frank Bradley. BJL	BOOK	2003
	HF 5415.15 E4 : Strategic brand management / Richard Elliott, Larry Percy.; BJL
	Strategic brand management / Richard Elliott, Larry Percy. BJL	BOOK	2007
	HF 5415.15 H3 : Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society.; BJL
	Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society. BJL	BOOK	1986
	HF 5415.15 L3 : Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton.; BJL
	Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britto BJL	BOOK	c2003
	HF5415.15 .L445 2008 : Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.; BJL
	Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / BJL	BOOK	2008
	HF5415.15 .P53 2016 : Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler.; BJL
	Strategize : product strategy and product roadmap practices for the digital age / Roman Pichler. BJL	BOOK	2016
	HF 5415.15 P6 : The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.; BJL
	The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmo BJL	BOOK	c1999
	HF 5415.15 R9 : Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.; BJL
	Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. BJL	BOOK	c2009
	HF5415.15 .S26 2008eb : Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier.; Online materials
	Customer integration in industrial innovation projects [electronic resource] / Patricia Sandmeier. Online materials	EBOOKS	c2008
	HF5415.153
	Brand strategy [electronic resource]. Online materials	EJOURNALS
	From idea to profit : how to market innovative products and services / Adam Jolly. BJL	BOOK	2005
	GlobalData events [electronic resource]. Online materials	EJOURNALS
	Journal of product & brand management [electronic resource]. Online materials	EJOURNALS
	3 additional entries
	HF 5415.153 B4 : Contagious / Jonah Berger.; BJL
	Contagious / Jonah Berger. BJL	BOOK	2014
	HF 5415.153 B5 : Managing innovation within networks.; BJL
	Managing innovation within networks. BJL	BOOK	1992
	HF 5415.153 C5 : Rolling out new products across international markets : causes of delays.; BJL
	Rolling out new products across international markets : causes of delays. BJL	BOOK	2004
	HF 5415.153 C7
	Winning at new products : accelerating the process from idea to launch. BJL	BOOK	c1993
	Winning at new products : creating value through innovation / Robert G. Cooper. BJL	BOOK	2011
	HF5415.153 .D47 2000 : Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.; Online materials
	Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen. Online materials	EBOOKS	2000
	HF5415.153 .E93 2014 : Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover.; BJL
	Hooked : how to build habit-forming products / Nir Eyal ; with Ryan Hoover. BJL	BOOK	2014
	HF5415.153 .G466 2003 : The evolution of new markets [electronic resource] / P.A. Geroski.; Online materials
	The evolution of new markets [electronic resource] / P.A. Geroski. Online materials	EBOOKS	2003
	HF5415.153 .H836 2008eb : Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis.; Online materials
	Product customization [electronic resource] / Lars Hvam, Niels Henrik Mortensen, Jesper Riis. Online materials	EBOOKS	2008
	HF5415.153 .J655 2005 : From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.; Online materials
	From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. Online materials	EBOOKS	2005
	HF5415.153 .J675 : Journal of product & brand management (Online); Online materials
	Journal of product & brand management [electronic resource]. Online materials	EJOURNALS
	HF 5415.153 K4 : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.; BJL
	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. BJL	BOOK	2005
	HF5415.153 .N43 2006 : New business for old Europe : product-service development, competitiveness and sustainability / edited by Arnold Tukker and Ursula Tischner.; Online materials
	New business for old Europe : product-service development, competitiveness and sustainability / edite Online materials	EBOOKS	c2006
	HF 5415.153 N5 : New product development : a reader / edited by Susan Hart.; BJL
	New product development : a reader / edited by Susan Hart. BJL	BOOK	1996
	HF5415.153 .O64 2016 : Open innovation [electronic resource] : academic and practical perspectives on the journey from idea to market / edited by Arthur B. Markman.; Online materials
	Open innovation [electronic resource] : academic and practical perspectives on the journey from idea Online materials	EBOOKS	2016
	HF5415.153 O673 2008eb : Disseminative capabilities [electronic resource] : a case study of collaborative product development in the automotive industry / Kay Oppat.; Online materials
	Disseminative capabilities [electronic resource] : a case study of collaborative product development Online materials	EBOOKS	2008
	HF5415.153 .S74 2010 : The product manager's toolkit [electronic resource] : methodologies, processes, and tasks in high-tech product management / Gabriel Steinhardt.; Online materials
	The product manager's toolkit [electronic resource] : methodologies, processes, and tasks in high-tec Online materials	EBOOKS	c2010
	HF5415.153 .S754 2018 : The microeconomics of product innovation [electronic resource] / by Paul Stoneman (Emeritus Professor, University of Warwick, Coventry, UK), Eleonora Bartoloni (Italian National Institute of Statistics, Milan, Italy), Maurizio Baussola (Dipartimento di Scienze Econmiche e Sociali, Università Cattolica del Sacro Cuore, Piacenza, Italy).; Online materials
	The microeconomics of product innovation [electronic resource] / by Paul Stoneman (Emeritus Professor Online materials	EBOOKS	2018
	HF 5415.153 U8 : Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.].; BJL
	Usability evaluation in industry / edited by Patrick W. Jordan ... [et al.]. BJL	BOOK	1996
	HF5415.153 .V63 2005 : The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.; BJL
	The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jo BJL	BOOK	2005
	HF 5415.153 W5 : Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.; BJL
	Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Whe BJL	BOOK	1992
	HF5415.155 : International journal of life cycle assessment (Online); Online materials
	The international journal of life cycle assessment [electronic resource]. Online materials	EJOURNALS
	HF 5415.157 B7 : The economics of quality, grades, and brands.; BJL
	The economics of quality, grades, and brands. BJL	BOOK	1992
	HF 5415.16 P2 : Auditing markets, products, and marketing plans.; BJL
	Auditing markets, products, and marketing plans. BJL	BOOK	2000
	HF5415.2
	Academy of Marketing Studies proceedings [electronic resource]. Online materials	EJOURNALS
	Best practice in market research / edited by Peter Mouncey, Frank Wimmer. BJL	BOOK	c2007
	The effective use of market research : how to drive and focus better business decisions / Robin J. Bi BJL	BOOK	c2004
	EMBIN [electronic resource]. Online materials	EJOURNALS
	12 additional entries
	HF 5415.2 A2 : Advanced methods of marketing research / edited by Richard P. Bagozzi.; BJL
	Advanced methods of marketing research / edited by Richard P. Bagozzi. BJL	BOOK	1994
	HF 5415.2 A3
	Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL	BOOK	2001
	Marketing research / David A. Aaker, V. Kumar, George S. Day. BJL	BOOK	2004
	HF5415.2.A486 2002 : Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need; Online materials
	Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need Online materials	EBOOKS	2002
	HF 5415.2 B1 : Introducing marketing research / Paul Baines, Bal Chansarkar.; BJL
	Introducing marketing research / Paul Baines, Bal Chansarkar. BJL	BOOK	2002
	HF5415.2 .B49 2004 : The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.; Online materials
	The effective use of market research : how to drive and focus better business decisions / Robin J. Bi Online materials	EBOOKS	2004
	HF 5415.2 B5 : Forecasting sales with the personal computer : guidelines for marketing and sales managers.; BJL
	Forecasting sales with the personal computer : guidelines for marketing and sales managers. BJL	BOOK	1988
	HF 5415.2 B6 : State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.; BJL
	State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. BJL	BOOK	c1998
	HF 5415.2 B7 : Marketing research in practice / John Boyce.; BJL
	Marketing research in practice / John Boyce. BJL	BOOK	2005
	HF 5415.2 B8
	Marketing research : tools & techniques / Nigel Bradley. BJL	BOOK	c2007
	Marketing research : tools & techniques / Nigel Bradley. BJL	BOOK	2010
	HF 5415.2 B9 : Marketing research / Alvin C. Burns, Ronald F. Bush.; BJL
	Marketing research / Alvin C. Burns, Ronald F. Bush. BJL	BOOK	c2010
	HF5415.2 .C487 2002eb : Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Chrzanowska].; Online materials
	Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Ch Online materials	EBOOKS	2002
	HF 5415.2 C5
	Basic marketing research. BJL	BOOK	2001
	Basic marketing research. BJL	BOOK	2004
	Marketing research. BJL	BOOK	1986
	Marketing research. BJL	BOOK	2001
	2 additional entries

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