Conference |
Seminar on Advertising, Sponsorship, and Promotions (1995 : Madrid, Spain)
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Title |
Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness of commercial communication : Madrid (Spain), 15th-17th March 1995. |
Alternative Title |
Understanding and measuring the effectiveness of commercial communication |
|
Advertising, sponsorship, and promotions, March 1995 |
Publication Info |
Amsterdam, Netherlands : ESOMAR, [1995] |
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