Library Services / All Locations

2

HF5823 .A76 2010 : Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.; BJL

2010

1

HF 5823 B2 : Readings in advertising and promotion strategy.; BJL

1968

1

HF 5823 B8 : The advertising handbook.; BJL

2002

1

HF 5823 D2 : Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.; BJL

2002

1

HF 5823 E1 : The effect of advertising and display : assessing the evidence / Robert East.; BJL

c2003

1

HF 5823 E9 : Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.; BJL

1999

1

HF 5823 H1

3

HF 5823 H3 : A handbook of advertising techniques.; BJL

1987

1

HF 5823 H8

2

HF 5823 I6 : International advertising : realities and myths / edited by John Philip Jones.; BJL

2000

1

HF 5823 J4 : Advertising.; BJL

2000

1

HF 5823 J7 : Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.; BJL

c2004

1

HF 5823 K6

2

HF 5823 L2

2

HF 5823 M7 : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.; BJL

1994

1

HF 5823 M9 : Ad worlds : brands, media, audiences.; BJL

1999

1

HF 5823 O3

2

HF 5823 P8 : The Practice of advertising / edited by Norman Hart.; BJL

1995

1

HF 5823 P9 / q : Kribbeln im Kopf. English; BJL

2008

1

HF 5823 R5 : The fall of advertising and the rise of PR / Al Ries and Laura Ries.; BJL

2002

1

HF 5823 R7 : How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas.; BJL

2003

1

HF 5823 S1 : The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.; BJL

2007

1

HF 5823 S3

2

HF 5823 S6 : Advertising campaign: the fundamentals of planning, designing, implementing and evaluating advertising campaigns.; BJL

c2004

1

HF 5823 S7 : Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.; BJL

2009

1

HF 5823 T2 : Effective advertising : understanding when, how, and why advertising works.; BJL

c2004

1

HF 5823 V6 : Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.; BJL

2004

1

HF 5823 W4

3

HF 5823 W5

2

HF5825 : The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.; BJL

2010

1

HF 5825 D7 : Creative strategy in advertising; BJL

c2011

1

HF 5825 J5 : Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.; BJL

c2001

1

HF 5825 M9 : Words in ads.; BJL

1994

1

HF 5825 R2 : Recruitment advertising : a handbook of methods and procedures.; BJL

1971

1

HF 5826.5 A2 : Media planning.; BJL

1977

1

HF 5826.5 C7 : The communications challenge : a practical guide to media neutral planning / edited by Julian Saunders.; BJL

2004

1

HF5826.5 .M366 2016 : Digital advertising / Andrew McStay.; BJL

2016

1

HF 5826.5 R8 : Advanced media planning / by John R. Rossiter and Peter J. Danaher.; BJL

c1998

1

HF 5826.5 S6

2

HF 5826.5 S9 : Media planning : a practical guide.; BJL

c1996

1

HF 5827 A3 : The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.; BJL

1999

1

HF 5827 F6 : Pictorial metaphor in advertising.; BJL

1998

1

HF 5827 G6 : The assault on childhood.; BJL

1970

1

HF 5827 L2 : Advertising,competition and market conduct in oligopoly over time : an econometric investigation in Western European countries.; BJL

1976

1

HF 5827 L5 : Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally.; BJL

1990

1

HF 5827 R5 : European advertising strategies : the profiles and policies of multinational companies operating in Europe.; BJL

1992

1

HF 5827 S6 : Images incorporated : advertising as industry and ideology.; BJL

1989

1