Start Over Please hold this item Export MARC Display Return To Browse
 
     
Limit search to available items
Record: Previous Record Next Record
Author Armstrong, Jon Scott, 1937- author.
Title Persuasive advertising : evidence-based principles / J. Scott Armstrong ; with collaborations from Gerry Lukeman and Sandeep Patnaik.
Publisher Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2010.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5823 .A76 2010  4 WEEK LOAN  AVAILABLE
Persistent link to this item
Click link and copy URL from browser navigation toolbar

Descript xii, 386 pages : illustrations ; 25 cm
Content text txt
Media unmediated n
Carrier volume nc
ISBN 9781349511891
1349511897
 Click on the terms below to find similar items in the catalogue
Author Armstrong, Jon Scott, 1937- author.
Subject Advertising.
Alt author Lukeman, Gerry, author.
Patnaik, Sandeep, author.
Descript xii, 386 pages : illustrations ; 25 cm
Content text txt
Media unmediated n
Carrier volume nc
ISBN 9781349511891
1349511897
Author Armstrong, Jon Scott, 1937- author.
Subject Advertising.
Alt author Lukeman, Gerry, author.
Patnaik, Sandeep, author.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5823 .A76 2010  4 WEEK LOAN  AVAILABLE

Subject Advertising.
Descript xii, 386 pages : illustrations ; 25 cm
Content text txt
Media unmediated n
Carrier volume nc
Alt author Lukeman, Gerry, author.
Patnaik, Sandeep, author.
ISBN 9781349511891
1349511897
Persistent link to this item
Click link and copy URL from browser navigation toolbar

Links and services for this item:

Persistent link to this item
Click link and copy URL from browser navigation toolbar