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SUBJECTS (1-50 of 216)
Advertising
1
Mark
  The 100 greatest advertisements : who wrote them and what they did.
Watkins, Julian Lewis.
New York : Dover, 1959.   		1959
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5813 U5 W3  8 WEEK LOAN  AVAILABLE
2
Mark
  Ad worlds : brands, media, audiences.
Myers, Greg.
London : Arnold, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 M9  8 WEEK LOAN  AVAILABLE
3
Mark
  Ads and sales : a study of advertising and selling from the standpoint of the new principles of scie
Casson, Herbert Newton.
London : Pitman, 1911.   		1911
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 C3  8 WEEK LOAN  AVAILABLE
4
Mark
  Advertising.
Unilever (Firm)
  		 
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  p HF 5821 U5  8 WEEK LOAN  ASK at the Reading Room
5
Mark
  Advertising.
Thomas, Denis.
London : Inst. of Economic Affairs., 1965.   		1965
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 T4  8 WEEK LOAN  AVAILABLE
6
Mark
  Advertising.
Preston, G.
Batsford, 1971.   		1971
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 PRE  UNTIL CLOSING  ASK at the Reading Room
7
Mark
  Advertising.
Jefkins, Frank, 1920-
London : Pitman Publishing, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 JEF  UNTIL CLOSING  ASK at the Reading Room
8
Mark
  Advertising.
Jefkins, Frank, 1920-
London : Financial Times/Pitman Publishing, 1994.   		1994
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 JEF  UNTIL CLOSING  ASK at the Reading Room
9
Mark
  Advertising.
Wright, Ray, 1942-
London : Financial Times Management, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 WRI  UNTIL CLOSING  ASK at the Reading Room
10
Mark
  Advertising.
Jefkins, Frank, 1920-
London : Financial Times, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 J4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 J4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 J4  8 WEEK LOAN  AVAILABLE
11
Mark
  Advertising
White, Roderick.
Maidenhead : McGraw-Hill, c2000.   		c2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 W5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 W5  8 WEEK LOAN  AVAILABLE
12
Mark
  Advertising
Yeshin, Tony.
London : Thomson Learning, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5821 Y4  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5821 Y4  4 WEEK LOAN  AVAILABLE
13
Mark
  Advertising : a framework
Lane, W. Ronald, 1940-
Upper Saddle River, N.J. : Prentice Hall, c2001.   		c2001
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 L2  8 WEEK LOAN  AVAILABLE
14
Mark
  Advertising : a new approach.
Taplin, Walter.
London : Hutchinson., 1960.   		1960
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 T1  8 WEEK LOAN  AVAILABLE
15
Mark
  Advertising administration : principles and practice.
Lane, F.B.
London : Butterworth., 1931.   		1931
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 L2  8 WEEK LOAN  AVAILABLE
16
Mark
  Advertising alcohol : a study of expenditures and of trends in sales promotion.
Advertising Inquiry Committee.
  		 
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  p HF 6161 A3 A2  8 WEEK LOAN  ASK at the Reading Room
17
Mark
  Advertising : an annotated bibliography 1972.
National Book League.
London : National Book League., 1972.   		1972
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5803 N2  8 WEEK LOAN  AVAILABLE
18
Mark
  Advertising and cigarette consumption.
Waterson, Michael.
London : Advertising Association, 1981.   		1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  p HF 6161 C41 W3  8 WEEK LOAN  ASK at the Reading Room
19
Mark
  Advertising and competition.
Telser, Lester G.
London : Institute of Economic Affairs., 1965.   		1965
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 T2  8 WEEK LOAN  AVAILABLE
20
Mark
  The advertising and consumer culture reader

New York ; London : Routledge, 2009.   		2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 A2  8 WEEK LOAN  AVAILABLE
21
Mark
  Advertising and economic behaviour.

London : Macmillan., 1975.   		1975
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 A2  8 WEEK LOAN  AVAILABLE
22
Mark
  Advertising and economic theory.
Lever, E.A.
London : Oxford University Press, 1947.   		1947
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 L6  8 WEEK LOAN  AVAILABLE
23
Mark
  Advertising & IMC : principles & practice.
Moriarty, Sandra E. (Sandra Ernst)
London : Pearson, 2012.   		2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 W4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 W4  8 WEEK LOAN  AVAILABLE
24
Mark
  Advertising and integrated brand promotion
O'Guinn, Thomas C.
Mason, Ohio : Thomson/South-Western, c2003.   		c2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5821 O3  UNTIL CLOSING  ASK at the Reading Room
25
Mark
  Advertising and integrated brand promotion.
O'Guinn, Thomas C., author.
Australia : Cengage Learning, [2015] -Access this resource online 		2015
EBOOKS
26
Mark
  Advertising and integrated brand promotion
O'Guinn, Thomas C., author.
Australia ; United States : Cengage Learning, [2015]   		2015
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5821 O3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5821 O3  4 WEEK LOAN  AVAILABLE
27
Mark
  Advertising and integrated brand promotion.
O'Guinn, Thomas C., author.
Australia : Cengage, [2019]   		2019
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5821 O3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5821 O3  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5821 O3  4 WEEK LOAN  DUE 22-05-24
28
Mark
  Advertising and integrated brand promotion.
O'Guinn, Thomas C.
Australia : Cengage, [2019] -Access this resource online 		2019
EBOOKS
29
Mark
  Advertising and market power
Comanor, William S.
Cambridge, Mass. : Harvard University Press, 1974.   		1974
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 C7  8 WEEK LOAN  AVAILABLE
30
Mark
  Advertising & markets : a collection of seminal papers

Henley-on-Thames : NTC Publications, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 A3  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 A3  8 WEEK LOAN  AVAILABLE
31
Mark
  Advertising and new media
Spurgeon, Christina.
London : Routledge, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 6146 I58 S7  4 WEEK LOAN  AVAILABLE
32
Mark
  Advertising & promotion.
Hackley, Christopher E.
London : SAGE Publications Ltd, 2015.   		2015
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
33
Mark
  Advertising and promotion : an integrated marketing communications approach
Hackley, Christopher E.
London : Sage, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
34
Mark
  Advertising and promotion : an integrated marketing communications perspective
Belch, George E. (George Edward), 1951- author.
New York, NY : McGraw-Hill Education, [2018]   		2018
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  q HF 5823 B4  4 WEEK LOAN  AVAILABLE
35
Mark
  Advertising and promotions : an integrated brand approach

Mason, Ohio : South-Western, c2012.   		c2012
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5821 A2  UNTIL CLOSING  ASK at the Reading Room
36
Mark
  Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union,Poland
Hanson, Philip.
London : Macmillan., 1974.   		1974
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5833 H2  8 WEEK LOAN  AVAILABLE
37
Mark
  Advertising and the aggregate demand for cigarettes
McGuiness, Tony.
Coventry : U. of Warwick, 1972.   		1972
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q HC 10 W293(31)  8 WEEK LOAN  ASK at the Reading Room
38
Mark
  Advertising and the community
Wilson, Alexander.
Manchester : M.University Press, 1968.   		1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 W7  8 WEEK LOAN  AVAILABLE
39
Mark
  Advertising and the community.

Manchester University Press, 1968.   		1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 WIL  UNTIL CLOSING  ASK at the Reading Room
40
Mark
  Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max.
Crows Nest, N.S.W. : Allen & Unwin, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5801 S9  4 WEEK LOAN  AVAILABLE
41
Mark
  Advertising and the public.
Treasure, John.
London : I.P.A., 1970.   		1970
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  HF 5821 T7  8 WEEK LOAN  LOST IN LIB
42
Mark
  Advertising as communication.
Dyer, Gillian.
London : Routledge, c1982.   		c1982
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 D9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 D9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 D9  8 WEEK LOAN  AVAILABLE
43
Mark
  Advertising as communication
Dyer, Gillian.
London : Routledge, c1982. -Access this resource online 		c1982
EBOOKS
44
Mark
  Advertising basics! : a resource guide for beginners
Vilanilam, John V.
New Delhi : Response Books, 2004.   		2004
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 V6  8 WEEK LOAN  AVAILABLE
45
Mark
  Advertising by design : generating and designing creative ideas across media
Landa, Robin.
Hoboken, N.J. : Wiley, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5823 L2  8 WEEK LOAN  AVAILABLE
46
Mark
  Advertising communications & promotion management
Rossiter, John R.
New York : McGraw-Hill, c1997.   		c1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 R8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 R8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5821 R8  8 WEEK LOAN  AVAILABLE
Click to view copies/volumes at all libraries
47
Mark
  Advertising,competition and market conduct in oligopoly over time : an econometric investigation in
Lambin, Jean Jacques.
Amsterdam : North-Holland., 1976.   		1976
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5827 L2  8 WEEK LOAN  AVAILABLE
48
Mark
  Advertising creative : strategy, copy + design
Altstiel, Tom.
Los Angeles, Calif. ; London : SAGE, c2010.   		c2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 A4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 A4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 A4  8 WEEK LOAN  AVAILABLE
49
Mark
  Advertising cultures

Oxford : Berg, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 A2  8 WEEK LOAN  AVAILABLE
50
Mark
  Advertising fluctuations, seasonal and cyclical.
Crum, William Leonard.
Chicago : A.W. Shaw, 1927.   		1927
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5821 C9  8 WEEK LOAN  AVAILABLE
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