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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-7 of 7)
Advertising Research
1
Mark
The effect of advertising and display : assessing the evidence
East, Robert, 1940-
Boston, Mass. ; London : Kluwer Academic Publishers, c2003.
c2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 E1
8 WEEK LOAN
AVAILABLE
2
Mark
How advertising works : the role of research
Thousand Oaks, Calif. : Sage, 1998.
1998
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 H8
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5823 H8
8 WEEK LOAN
AVAILABLE
3
Mark
Research methods for media and communication
Weerakkody, Niranjala.
South Melbourne, Vic. ; Oxford : Oxford University Press, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 6th Floor
P 91.3 W3
8 WEEK LOAN
AVAILABLE
4
Mark
Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness
Seminar on Advertising, Sponsorship, and Promotions (1995 : Madrid, Spain)
Amsterdam, Netherlands : ESOMAR, [1995]
1995
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5802.5 S4
8 WEEK LOAN
AVAILABLE
5
Mark
Using qualitative research in advertising : strategies, techniques, and applications
Thousand Oaks, Calif. : Sage, c2002.
c2002
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5814 U8
8 WEEK LOAN
AVAILABLE
Advertising Research Methodology
6
Mark
Advertising research : theory and practice
Davis, Joel, 1950-
Upper Saddle River, N.J. : Prentice Hall, 2012.
2012
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5814 D2
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5814 D2
8 WEEK LOAN
AVAILABLE
Advertising Research United States
7
Mark
Measuring advertising effectiveness
Mahwah, N.J. : Lawrence Erlbaum, 1997.
1997
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5815 U5 M4
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5815 U5 M4
8 WEEK LOAN
AVAILABLE
