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Title Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber.
Publication Info Armonk, N.Y. : M.E. Sharpe, c2005.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.144 STA  UNTIL CLOSING  ASK at the Reading Room

Descript 380p.
ISBN 0765613166
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Subject Internet advertising.
Advertising -- Technological innovations.
Interactive marketing.
Alt author Stafford, Marla R., 1960-
Faber, Ronald J., 1948-
Descript 380p.
ISBN 0765613166
Subject Internet advertising.
Advertising -- Technological innovations.
Interactive marketing.
Alt author Stafford, Marla R., 1960-
Faber, Ronald J., 1948-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.144 STA  UNTIL CLOSING  ASK at the Reading Room

Subject Internet advertising.
Advertising -- Technological innovations.
Interactive marketing.
Descript 380p.
Alt author Stafford, Marla R., 1960-
Faber, Ronald J., 1948-
ISBN 0765613166

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