| Author |
O'Guinn, Thomas C., author.
|
| Title |
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. |
| Cover Title |
Advertising & integrated brand promotion |
| Publisher |
Australia ; United States : Cengage Learning, [2015] |
| Edition |
Seventh edition. |
|
