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Author Heath, Robert, 1947-
Title Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath.
Publication Info Oxford : Wiley-Blackwell, 2012.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 H4  8 WEEK LOAN  AVAILABLE

Descript 248p. ; 23 cm.
ISBN 9780470974889
0470974885
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Author Heath, Robert, 1947-
Subject Advertising -- Psychological aspects.
Descript 248p. ; 23 cm.
ISBN 9780470974889
0470974885
Author Heath, Robert, 1947-
Subject Advertising -- Psychological aspects.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 H4  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Psychological aspects.
Descript 248p. ; 23 cm.
ISBN 9780470974889
0470974885

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