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BJL CLASSMARK
KDL CLASSMARK
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Record 14 of 21
Record:
Author
Fennis, Bob Michael, 1968-
Title
The Psychology of Advertising.
Publication Info
Hoboken : Taylor and Francis, 2010.
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Descript
1 online resource (344 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780203853238
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Author
Fennis, Bob Michael, 1968-
Subject
Advertising - Psychological aspects.
Advertising -- Psychological aspects.
Consumers - Attitudes.
Consumers -- Attitudes.
Marketing.
Alt author
Stroebe, Wolfgang.
Descript
1 online resource (344 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN
9780203853238
Author
Fennis, Bob Michael, 1968-
Subject
Advertising - Psychological aspects.
Advertising -- Psychological aspects.
Consumers - Attitudes.
Consumers -- Attitudes.
Marketing.
Alt author
Stroebe, Wolfgang.
Subject
Advertising - Psychological aspects.
Advertising -- Psychological aspects.
Consumers - Attitudes.
Consumers -- Attitudes.
Marketing.
Descript
1 online resource (344 p.)
Note
Description based upon print version of record.
325 annual accesses. UkHlHU
Alt author
Stroebe, Wolfgang.
ISBN
9780203853238
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