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Author Heath, Robert, 1947-
Title Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
Publication Info Chichester : Wiley-Blackwell, 2012.



Descript xi, 248 p. : ill.
Note 400 annual accesses. UkHlHU
ISBN 9781119967620
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Author Heath, Robert, 1947-
Subject Advertising -- Psychological aspects.
Descript xi, 248 p. : ill.
Note 400 annual accesses. UkHlHU
ISBN 9781119967620
Author Heath, Robert, 1947-
Subject Advertising -- Psychological aspects.

Subject Advertising -- Psychological aspects.
Descript xi, 248 p. : ill.
Note 400 annual accesses. UkHlHU
ISBN 9781119967620

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