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Author Percy, Larry.
Title Strategic advertising management.
Publication Info Oxford : Oxford University Press, c2005.
Edition 2nd ed. / Larry Percy, Richard Elliott.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 PER  UNTIL CLOSING  ASK at the Reading Room
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Descript 335p.
Edition 2nd ed. / Larry Percy, Richard Elliott.
Note Previous ed.: 2001.
ISBN 0199274894 (pbk.)
9780199274895 (pbk.)
 Click on the terms below to find similar items in the catalogue
Author Percy, Larry.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Alt author Elliott, Richard H.
Descript 335p.
Edition 2nd ed. / Larry Percy, Richard Elliott.
Note Previous ed.: 2001.
ISBN 0199274894 (pbk.)
9780199274895 (pbk.)
Author Percy, Larry.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Alt author Elliott, Richard H.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 PER  UNTIL CLOSING  ASK at the Reading Room

Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Descript 335p.
Note Previous ed.: 2001.
Alt author Elliott, Richard H.
ISBN 0199274894 (pbk.)
9780199274895 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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