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Author Percy, Larry.
Title Strategic advertising management.
Publication Info Oxford ; New York : Oxford University Press, 2009.
Edition 3rd ed. / Larry Percy, Richard Elliott.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE

Descript 424p.
Edition 3rd ed. / Larry Percy, Richard Elliott.
ISBN 9780199532575
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Author Percy, Larry.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Alt author Elliott, Richard H.
Descript 424p.
Edition 3rd ed. / Larry Percy, Richard Elliott.
ISBN 9780199532575
Author Percy, Larry.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Alt author Elliott, Richard H.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE

Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Descript 424p.
Alt author Elliott, Richard H.
ISBN 9780199532575

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