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Author East, Robert, 1940-
Title The effect of advertising and display : assessing the evidence / Robert East.
Publication Info Boston, Mass. ; London : Kluwer Academic Publishers, c2003.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E1  8 WEEK LOAN  AVAILABLE

Descript 117p.
ISBN 1402075146
Click on the terms below to find similar items in the catalogue
Author East, Robert, 1940-
Subject Advertising.
Advertising -- Psychological aspects.
Advertising -- Research.
Descript 117p.
ISBN 1402075146
Author East, Robert, 1940-
Subject Advertising.
Advertising -- Psychological aspects.
Advertising -- Research.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E1  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Advertising -- Psychological aspects.
Advertising -- Research.
Descript 117p.
ISBN 1402075146

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