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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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SUBJECTS (1-11 of 11)
Advertising Brand Name Products
1
Mark
Ad value : twenty ways advertising works for brands
Oxford : Butterworth-Heinemann, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 6161 B4 A1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 6161 B4 A1
8 WEEK LOAN
AVAILABLE
2
Mark
Advertising & promotion.
Hackley, Christopher E.
London : SAGE Publications Ltd, 2015.
2015
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 H1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5823 H1
8 WEEK LOAN
AVAILABLE
3
Mark
Advertising and promotion : an integrated marketing communications approach
Hackley, Christopher E.
London : Sage, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 H1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5823 H1
8 WEEK LOAN
AVAILABLE
4
Mark
Advertising and promotion : communicating brands.
Hackley, Christopher E.
London : Sage, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5823 H1
8 WEEK LOAN
AVAILABLE
5
Mark
The advertising business : operations, creativity, media planning, integrated communications
Thousand Oaks, Calif. : Sage, 1999.
1999
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5827 A3
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HF 5827 A3
8 WEEK LOAN
AVAILABLE
6
Mark
Brand new justice : how branding places and products can help the developing world
Anholt, Simon.
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.
2005
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 ANH
UNTIL CLOSING
ASK at the Reading Room
7
Mark
Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.
2010
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 L7
4 WEEK LOAN
AVAILABLE
8
Mark
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc.
London ; Philadelphia : Kogan Page, c2007.
c2007
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
659.1 LEH
UNTIL CLOSING
ASK at the Reading Room
9
Mark
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.
2013
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
q HD 69 B7 W5
4 WEEK LOAN
DUE 07-05-24
10
Mark
The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert, 1947-
Henley-on-Thames : Admap publications, 2001.
2001
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5822 H4
8 WEEK LOAN
AVAILABLE
11
Mark
Sonic branding : an introduction
Jackson, Daniel M., 1972-
Basingstoke : Palgrave Macmillan, 2003.
2003
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 6161 B4 J1
8 WEEK LOAN
AVAILABLE
